Position Overview: 

This role is critical in building relationships with customers and retailers across FOCUS markets.  The Brand Representative will drive brand awareness, availability, and growth through activity-based execution. Will work independently or with our current and future retailers and distributor partners, earning trust and share of mind. This position reports to the Area Market Manager and/or Northeast Director of Sales.

Required Job Duties and Responsibilities:  

  • Engage and foster relationships with current retailers in defined territory
  • Work daily to gown current account universe with both On and Off premise
  • Align with Market Manager on weekly, monthly, and Quarterly execution objectives to grow Loverboy. These objectives include calling on retail accounts, building displays, special events, and on and off premise samplings
    and engagements.
  • Strict adherence to Loverboy brand standards – communicating to all business partners in the territory.
  • Engaging and motivating distributor sales personnel to deliver against the key sales targets.
  • Drive execution of programming with retailers and distributors.
  • Schedule, attend and conduct regular sampling events, and special events through the given territory.
  • Celebrate success with partners, distributors, and retailers.
  • Embodies the Loverboy Culture.


  • Persuasive selling, negotiation, problem-solving, and planning – proven track record in influencing external and internal partners.
  • Progressive thinking: self-starter that exhibits independence, resiliency, and tenacity.
  • Comfortable working in an early-stage company with an ability to work autonomously – identifying and analyzing opportunities quickly that transfer to executable objectives.
  • Thrives in ambiguity, navigating a rapidly growing and changing environment.
  • Resourceful in planning, along with strong organizational and project management. Excellent interpersonal, written/oral communication, and presentation skills.
  • Complete competence with G-Suite and Microsoft Office.
  • In a remote position, the candidate must reside in and know the defined territory.

Work Requirements: 

  • Must be 21 years or older.
  • 1-2 years demonstrated sales experience a plus (with a detailed understanding of the beverage alcohol industry a strong plus).
  • Internal Drive and Enthusiasm a MUST
  • In Market Travel – 80% of the time, a minimum of four days per week.
  • Execute Sampling Events – may require certifications.
  • Must have a valid driver’s license and own a vehicle with auto-liability insurance by state laws.
  • Able to lift 35 pounds frequently.

Education and Certifications: 

  •  Bachelor’s Degree

Work Experience: 

  • A minimum of 2 years of sales experience selling directly to beer wholesalers (non-alcoholic sales qualify if sold through beer distributor networks)

Company Profile:

Loverboy is the top-performing brand in the Hard Seltzer & FMB categories. We are revolutionizing how alcohol is sold, consumed, & experienced by taking a digital-first approach to the trade & building direct relationships with consumers.
What is Loverboy? We are a premium alcohol and lifestyle brand focused on setting new trends and standards in the better-for-you and ready-to-drink beverage categories. Our Sparkling Hard Teas are sold through the 3-tier system, and our RTDs and Merchandise are sold direct-to-consumer. Aside from our drive and commitment to creating game-changing beverages, Loverboy is a do-good company. We are on a mission to show the world a good time while finding new ways to give back each quarter.
The result? Loverboy is the #1 brand in the beyond beer category based on our $ velocity. We are also the fastest growing omnichannel alcohol brand, and we are doing it organically and profitably. Our team has built a best-in-class distribution network of over 150 wholesalers, providing nationwide coverage as we rapidly expand to meet pent-up demand.
What about the culture? Loverboy is a Play-Hard, Work-Harder family. With CEO Kyle Cooke at the helm, you know we’re all here to have a good time doing what we love. Though we are known to burn the midnight oil, we understand that balance is key to our individual and collective success. We offer unlimited vacation days to do use at your discretion, work-from-home flexibility, and an opportunity to earn equity in the company.
Our focus is on building a positive, welcoming environment that thrives when team members think proactively, work collaboratively, take initiative, and aren’t afraid to roll up their sleeves and wear multiple hats.

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