Loverboy is the top-performing brand in the Hard Seltzer & FMB categories. We are revolutionizing how alcohol is sold, consumed, & experienced by taking a digital-first approach to the trade & building direct relationships with consumers.
But what exactly is Loverboy? We are a premium alcohol and lifestyle brand focused on setting new trends and standards in the better-for-you and ready-to-drink beverage categories. Our Sparkling Hard Teas are sold through the 3-tier system, and our RTDs and Merchandise are sold direct-to-consumer. Aside from our drive and commitment to creating game-changing beverages, Loverboy is a do-good company. We are on a mission to show the world a good time while finding new ways to give back each quarter.
The result? Loverboy is the #1 brand in the beyond beer category based on our $ velocity. We are also the fastest growing omnichannel alcohol brand, and we are doing it organically and profitably. Our team has built a best-in-class distribution network of over 150 wholesalers, providing nationwide coverage as we rapidly expand to meet pent-up demand.