Lovable is the expression of one of the most modern, dynamic and seductive apparel soul.
Lovable's tradition and know-how have 60 years of history, and it has developed during decades close to customers’ need and preferences.
Today Lovable is part of a significant European company, which stimulates synergies and teamwork in a multinational context.
We are looking for a CRM Manager, who will engage and retain Lovable customers, in strong collaboration with retail manager and e-shop manager.
Her/His responsabilities will be:
Define Lovable CRM & Loyalty strategy and manage day by day activities, liaising with marketing and retail/e-comm channel. In particular:
- CRM:
Define the CRM omnichannel marketing plan to obtain the best customers interactions (open rate, click through rate and cvr) and secure sales.
Brief and manage our external partners to develop emails and to deliver routing and performances as per plan.
Implement A/B testing DEM to improve KPIs.
Maintain customer segmentation.
Monitor database evolution and campaign performances, deliver reporting.
- LOYALTY:
Define Loyalty program evolutions to boost its performances.
Implement and deliver on-going life cycle campaigns ( welcome back, reactivation, vouchers … ).
Manage the Lovable Loyalty program day to day : Define monthly recruitment targets, deliver.
Monthly reporting to follow up recruitment and KPI ( % of NS , %of Tickets, AOV, ..versus non member).
Advise e-shop managers on loyalty pages and contents improvements.
Contribute to shop assistants training, to help them promote the program enrollment to customers.
Required Skills:
- Run benchmarking analysis: market trends, competitors’ activities on DEM, Loyalty, promo activities.
- Manage the relationship with the agency and coordinate it on both creative and strategic/analytical activities.
- Manage CRM and E-Com marketing budget.
- Align with central CRM leaders on best practices and objectives.
- At least 3 years' experience in similar roles
