KPCW, located in Park City, Utah, is a non-profit public radio station dedicated to keeping local residents informed, educated and entertained. As a vital source of news, music, and community information, KPCW serves as a cornerstone for the community through exceptional programming and outreach initiatives.

As we continue to grow and evolve, KPCW seeks a visionary leader to step into the role of President and General Manager. This individual will be instrumental in guiding the station towards new opportunities for innovation, funding, and community service, ensuring KPCW remains at the forefront of public broadcasting in an ever-changing media landscape. The successful candidate will demonstrate a robust track record of strategic leadership and a deep commitment to the values of public media.

The next President and General Manager of KPCW will be entrusted with several critical areas of focus to enhance the station’s impact and sustainability. A paramount responsibility will be a strong sense of financial stewardship, including excelling in fundraising efforts. The successful leader must be capable of forging robust relationships with donors, sponsors, and grant-making institutions, expanding the financial base to support ambitious projects and ongoing operations.

Additionally, the leader will be tasked with prioritizing digital transformation at the station and exploring alternative media streams, ensuring KPCW adapts to changing consumption habits and remains accessible across multiple platforms. Furthermore, the commitment to producing compelling local news that resonates with and serves the needs of our community is essential. This role requires a leader who can innovate while preserving the trust and integrity that KPCW has established over the years.

About the area

Park City, along with Summit and Wasatch counties, offer a unique blend of breathtaking natural beauty and vibrant cultural richness, making it an exceptional place to live and work. Known worldwide for its world-class ski resorts and picturesque mountain landscapes, the area also boasts a thriving arts scene, including the renowned Sundance Film Festival (and the likely home for the 2034 Winter Olympics). The region’s commitment to outdoor activities is matched by its dedication to community wellness and environmental stewardship. Residents enjoy a high quality of life with access to excellent educational institutions, a strong economic environment, and a tight-knit community that values active engagement and civic participation.

Salary: $125,000 - $150,000

Together the Board and Staff of KPCW have developed the profile of the ideal next leader for the station. We will select from candidates that have the most highly developed skills and attributes in these areas:

Community Relationships/Public Presence:

Given the close knit nature of KPCW’s coverage area, the next leader of should be a collaborative and inclusive partner who can build and maintain positive relationships with individuals, other media outlets, civic organizations, educational institutions, and cultural groups. The successful candidate will also be a person who:

  • Represents KPCW at public events, exuding a professional demeanor while effectively communicating the station’s values and mission;
  • Demonstrates ease and confidence in public speaking, capable of delivering clear, engaging presentations to audiences of all sizes;
  • Maintains a strong, positive image that reflects well on the station, ensuring all public interactions align with KPCW’s brand and ethical standards;
  • Cultivates relationships with key community leaders and stakeholders, leveraging these connections to further the station’s outreach and impact;
  • Participates in fundraising events, adept at articulating the importance of public support for community-based broadcasting;
  • Regularly updates and informs the community about station initiatives, progress, and events through accessible and compelling public announcements.


KPCW seeks an effective fundraiser who is knowledgeable of and expert at the President and General Manager role in fundraising and resource development, who:

  • Has a demonstrated record of success with major donor fundraising;
  • Is effective as a mission spokesperson and at relationship management aspects of fundraising, both individual and institutional;
  • Has a comprehensive understanding of public media fundraising strategies and methods;
  • Is creative and capable of conceiving and developing alternative revenue streams.


Our most important asset is the trust our listeners and the community have in our programming and in KPCW as an institution. The next leader will:

  • Have clear, high personal standards for themselves, as well as for others;
  • Be both trustworthy and know when and how to be trusting;
  • Be an honest, sincere, courageous, ethical person of substance;
  • Demonstrate a commitment to and practice of transparency;
  • Demonstrate a record of being able to identify, confront, analyze and resolve ethical challenges or conflicts of interest.

Industry Knowledge:

Our expectation is to attract a person with an expert level of knowledge and media savvy, including trends in technology and consumption of media (digital, broadcast, podcasting) who:

  • Maintains up-to-date knowledge of social media trends and effectively utilizes platforms such as Twitter, Facebook, Instagram, and LinkedIn for audience engagement and content distribution;
  • Develops and manages digital campaigns that effectively promote station content and initiatives across multiple digital platforms;
  • Has a high level of understanding of the importance, issues and trends of localism, and ability to lead KPCW in this area;
  • Possesses a deep understanding of public radio programming and the elements that engage and retain listeners;
  • Collaborates with hosts, producers, and other creative talent to develop innovative and informative programming that stands out in the media landscape;
  • Is skilled at providing strategic management, including investment decisions related to maintaining effectiveness of our studio, geographically dispersed television transmitting and digital capacity;
  • Engages in continuous learning to stay abreast of emerging digital technologies and media channels, ensuring the station remains competitive and relevant in a rapidly evolving media landscape.

Journalistic Expertise

With a strong track record of producing exceptional local news content, the next President and General Manager must be able to:

  • Demonstrate a thorough understanding of journalism ethics, ensuring all reporting is impartial, accurate, and fair;
  • Maintain expertise in investigative journalism, skilled in researching, fact-checking, and crafting in-depth reports that illuminate complex issues;
  • Keep abreast of current events and industry trends to ensure reporting is relevant and proactive;
  • Exhibit proficiency in a variety of media formats, including audio, digital, and social media, to effectively reach and interact with diverse audiences;
  • Implement rigorous editorial standards to maintain the quality and credibility of all content produced;
  • Collaborate effectively with editors, producers, and other journalists to produce high-quality journalistic content that aligns with the station’s mission;
  • Engage in continuous learning to enhance journalistic skills and adapt to evolving media landscapes.


To lead and represent KPCW in various arenas, we seek a person with highly developed public and private interpersonal skills, who:

  • Exhibits excellent verbal communication skills, capable of articulating ideas clearly and persuasively to diverse audiences;
  • Utilizes effective listening skills to understand and address the needs and concerns of colleagues, community members, and stakeholders;
  • Is an organized thinker, effective writer and speaker;
  • Facilitates effective team communication, ensuring all members are informed, engaged, and motivated;
  • Is an effective spokesperson for the organization.


We seek an experienced and mission-driven individual, who will collaboratively foster a positive, aligned culture within KPCW, and who:

  • Is a respectful, fair and mission-driven team leader and builder;
  • Is a selfless, effective change agent who puts the mission and success of KPCW first;
  • Is an empowering leader: Takes time to learn and utilize existing strengths of individuals and groups, and mentors and supports professional growth of individuals and our staff as a whole;
  • Has great people skills and is effective with a wide range of stakeholders – from staff to individual donors and regional legislative, congressional, business and community leaders.

Relationship Development

Skillful at establishing and building and maintaining relationships with individuals and leaders throughout the area. We seek a leader with:

  • The ability to continue to grow KPCW’s presence in the service region through developing appropriate relationships with community leaders; will become an active participant and recognized leader in the region;
  • A record of community engagement and collaboration and of developing partnerships with individuals and organizations;
  • A high level of energy for visiting stakeholders across the service area, as well as authentic enthusiasm for the entire Park City/ Summit and Wasatch county region.

Mission Orientation:

Our next leader will understand and be highly committed to KPCW’s mission and:

  • Live the mission and create and maintain our workplace in line with our organizational values;
  • Has proven ability to articulate and explain the organizational mission to staff as well as external stakeholders and the public at large, stand behind it, and interpret its applications for others.
  • Frequently refers to the mission and incorporates it into daily activities.

Problem Solving and Decision Making:

Expert decision-maker, who:

  • Has the ability to prioritize and determine significance of a particular issue, understands who to include in the problem-solving process, and knows what and how much information is needed;
  • Is able to effectively analyze and use data in the decision-making process, and will make decisions in a timely matter;
  • Is good at follow-through - clearly communicates decision, designs and administers effective execution, with appropriate pre-determined success measures and time-posts;
  • Has a high level of personal strength to stick to decisions and/or know when a change of direction is needed.

To Apply:

KPCW is being assisted in this search by Livingston Associates. For consideration, please submit a resume and a letter of introduction that describes how you will be the ideal person to lead the organization.

Date for full consideration: May 12th, 2024

Inquiries are welcome with Livingston Associates at (435) 800-1974.

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