WVTF/Radio IQ seeks a Director of Content and Distribution to join their dynamic team. The successful candidate will be someone who thrives in a collaborative environment and is adept at coordinating daily operational functions to ensure audience-centered programming across various platforms. This role involves scheduling of diverse programming, promotions, and special broadcasts across both stations, encompassing all audio-delivery platforms.

The ideal candidate will work closely with the News Director and General Manager to make critical programming decisions, ensuring the schedule is robust and includes specials and breaking news coverage. This position is responsible for extending the consistency and high quality of content for the listeners and users of the stations, addressing their queries, and managing concerns regarding external programming. Engaging regularly with the WVTF Radio IQ Engineering staff and liaising with Virginia Tech IT as necessary, this role supervises all hosts, the Operations Director, and Traffic Coordinator at WVTF and Radio IQ, as well as local production not under the News Director's supervision. This position requires evening and weekend hours and remote accessibility to resolve automation issues promptly.

Salary: $95,000 - $105,000

Specific Job Duties:

Content:

  • Collaborate with the General Manager to curate daily schedules for local and national programming, prioritizing an audience-centric and data-driven approach.
  • Maintain consistent messaging styles, brand alignment, and ratings analysis to shape the sound of Radio IQ and WVTF Music services utilizing research-driven creative ideas and diverse voices to represent our communities.
  • Coordinate live breaking news and special programming in conjunction with the Radio IQ/WVTF News Director and GM.
  • Evaluate existing and prospective programming, providing recommendations for audience growth within budget constraints.
  • Ensure full compliance with FCC standards and requirements for non-engineering related events.
  • Address listener inquiries and feedback related to programming issues.
  • Engage with WVTF content staff and contractors to authentically represent the station on digital platforms, and serve as a mentor/advocate for team members, communicating schedule changes, promotional activities, and programming events.

Automation and Traffic Systems:

  • Supervise the WVTF Radio IQ Operations Manager, overseeing automation system maintenance.
  • Ensure Operations Director and their team perform key tasks: building automation clocks, exporting logs, conducting daily log checks, verifying program file availability, and maintaining organized content libraries.
  • Develop and execute an effective promotional and interstitial strategy within the automation system.
  • Coordinate and address emergency automation issues for both stations during evenings, weekends, and holidays, often remotely and in collaboration with existing staff.
  • Create and maintain procedure manuals and checklists.
  • Provide automation support and training to WVTF and Radio IQ staff.
  • Act as a liaison between underwriting voice talent and Traffic as necessary.

On-Air Fundraising

  • Collaborate with the Development Operations Manager to execute WVTF and Radio IQ's semi-annual fund drives, and additional drives as required.
  • Create and schedule fundraising spots and testimonials for on-air use, both before, during, and after fund drives.
  • Write and oversee production of custom network spots for fundraising purposes.
  • Collaborate with content staff and contractors to enhance the station's online presence, including updating the program schedule, managing website content, and ensuring accessibility and smart-speaker availability.
  • Maintain FCC Issues and Sponsors lists for both stations on a quarterly basis in the online Public File.
  • Ensure timely and accurate reporting to Sound Exchange, BMI, ASCAP, and other regular content reporting entities.
  • Explore external partnership opportunities to enhance public service offerings, with a focus on serving the diversity of our coverage area.

JOB DUTIES

50% - Manages and directs all broadcast programming while assisting presentation of online content; Responsible for overall sound of WVTF and RADIO IQ broadcasts and delivered content; supervises department employees by hiring, training, directing, and scheduling staff to achieve station goals. Evaluates employee performance in an ongoing manner and through yearly reviews of staff. Oversees department's broadcast operations and coordinates that responsibility with other station departments.

20% - Supervises and directs all operations staff. Works closely with engineering to ensure near-flawless presentation of our content over the air and online. Oversees accurate and timely reporting of various programming reports including Sound Exchange submissions (BMI, ASCAP, etc.) public file reports, etc. Also works closely as a back-up to Chief Engineer for accurate and timely FCC technical reporting requirements. Supervises Traffic Coordinator and assists them as needed. Point-person for consistent smart-speaker delivery.

15% - Works closely with the Development Operations Director to produce semi-annual fund drives. Also works closely with Chief Advancement Officer to align fundraising messaging in all forms of communication. Works closely with News Director to assure smooth operation of VPR programming on-air and online. Works closely with Underwriting to assure FCC and station guidelines for support announcements align with rules and regulations. Assists in planning, preparing, and executing fund drives. Oversees in-house training programs for content and operations staff.

10% - Research trends in public radio and mass media to ensure that content maximize listener growth and retention. Makes suggestions for content production and distribution improvement based upon objective data and creative solutions. Finds community partners to address diversity, equity and inclusion through our public service and content delivery. Which includes regular review of public issues and supervises the production of programming to address these issues. Prepares and maintains public affairs and related programming reports for each programming stream in compliance with FCC requirements. Serves as contact and as resource for community, school, and other groups in which news, public affairs, music, and cultural issues are involved.

5 % As interns are available, coordinates their internship program for station in collaboration with News Director. Also helps the station meet EEO DEI guidelines, strategy and goals. Prepares and follows annual programming and operations budget.

Required Skills, Education & Experience:

  • Bachelor's degree and a minimum of three years of relevant experience in radio programming, or substantial experience in radio programming in the absence of a formal degree.
  • Profound understanding of broadcast audience metrics and daypart strategies for audience engagement.
  • Strong commitment to audience-centric programming approaches.
  • Exceptional news judgment and a high level of journalistic ethics.
  • Meticulous attention to detail.
  • Initiative-driven mindset with the ability to enhance operational processes.
  • Effective prioritization skills to manage multiple deadlines.
  • Excellent written and oral communication capabilities.
  • Proficiency in creative writing and production for broadcast audiences.
  • Proven track record of collaborating effectively with diverse stakeholders at WVTF, Virginia Tech, and within the community.
  • Comprehensive knowledge of FCC regulations and music licensing requirements, including expertise in Sound Exchange platforms, transmitter operations, and engineering-related technologies. Deep understanding of FCC requirements for non-commercial educational (NCE) broadcasting, especially in relation to sponsorship and underwriting language.
  • Extensive familiarity with programming best practices for news and music content.
  • Strong talent coaching and management skills, coupled with high emotional intelligence to cultivate trusting relationships that drive excellence in local hosting.
  • Advanced proficiency in technology, specifically in radio broadcasting equipment, common software, digital audio tools, and processing.

Preferred skills, education, or experience:

  • Master's degree or equivalent professional media management experience.
  • Comfort and proficiency with a variety of tools, such as Wide Orbit, Content Depot, audio editing software, Nielsen Audio, and other data-related software and programs.
  • Progressive experience in media management.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Advancement HR at advhr@vt.edu during regular business hours at least 10 business days prior to the event.

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