Roger Duvall

Position Summary: 

Chief Advancement Officer - WVTF reports to WVTF General Manager and the Assistant Vice President for Advancement – Colleges and Units. The position provides leadership and coordinates all aspects of fundraising activities for WVTF Public Radio with greatest attention to Annual and Major Giving, Planned and Principal Giving and Donor Relations.

Duties include: developing a comprehensive operating plan to outline goals and strategies; creating and implementing a balanced departmental budget; setting realistic revenue goals with station management.

Regular activities include: planning and implementing the station’s major giving initiatives; oversee individual giving fundraising including collaboration with station programming staff for on-air fundraising; supervise corporate underwriting.

Working closely with General Manager this position is a key staff member in planning and executing station's internal and external messaging, especially as it relates to donor cultivation. Work with the General Manager as ex officio member of the WVTF RADIO IQ Friends Council to promote support for the radio station.

Required Qualifications: 

Bachelor's degree and related experience equating to an advanced degree or specialized fundraising training. Demonstrated successful record of accomplishment in fundraising, preferably within a public radio setting and demonstrated success in acquiring major gifts. Strong communication, organizational, analytical, and interpersonal skills. Demonstrated experience motivating volunteers, professional staff, and donors. Ability to work as a team member within a multifaceted organization requiring collaboration, teamwork, and communication. Willingness to travel regionally and nationally, including overnights and weekends. Demonstrated ability to lead a program including goal-setting, evaluation, and planning. Must be able to communicate with key managers as well as all staff members.

Preferred Qualifications: 

Master's degree along with relevant experience or advanced training in fundraising. Demonstrated experience in nurturing and soliciting major gifts. Experience in developing fundraising messages for on-air and marketing campaigns.

Job Duties:  

Description of responsibility or duty: Major Giving

Percent of time: 75%

  • Responsible for all aspects of individual and corporate major gifts to WVTF RADIO IQ including planned gifts/bequests.
  • Works closely with General Manager with stewardship and cultivation of major gifts.
  • Outlines a major gift initiative to complement and align with Virginia Tech Capital Campaign through 2027.
  • Plan, coordinate and execute activities for Producer's Circle and major donor events

Description of responsibility or duty: Annual Giving

Percent of time: 15%

  • Supervise Development Operations Manager (updated title to Annual Giving Coordinator).
  • Oversee planning and coordination for all on air fund drives including contributing to the messaging of each campaign.
  • Oversee planning, coordination, and execution of all direct mail solicitations. Includes supervising contracted mailing and production services. 
  • Confer with Sponsorship Consultant on goals and planning in this area.

Description of responsibility or duty: Corporate Support & Special Events

Percent of time: 10%

  • Supervise the Corporate Support & Special Events Manager (updated title).
  • Provide general oversight of the corporate underwriting department.
  • Develop strategies to increase underwriting revenue.
  • Work with General Manager to identify a small number of events that engage the public, attract sponsorship, and/or represent strategic donor cultivation opportunities.
  • Confer with Sponsorship Consultant on goals and planning in this area.

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