Partner Marketing Manager

LiveRamp is the leading data connectivity platform. We believe connected data has the power to change the world. Our platform powers insights and experiences centered around the needs of real people, and in ways that keep the Internet open for all. LiveRampers thrive on building together with curiosity and humility—and have a good bit of fun along the way. We’re always looking for smart, kind, and creative people to grow our team and impact.

Mission: LiveRamp makes it safe and easy for businesses to use data effectively

The Partner Marketing Manager is an integral part of the marketing team collaborating with various marketing, sales and product teams to jointly develop campaigns and promotion plans, bringing programs to life and driving results. Excellent strategic thinking and communication skills, as well as excitement for results-driven approaches and comfort with ambiguity are critical. Reporting to the Head of Integrated Marketing, this role will be the lead on supporting partner marketing campaigns and requests as well as developing the strategy for marketing programs for our technology partner customers and prospects. He/She will own the year-long planning around campaigns and messaging framework to bring our product story to life for our key partner accounts.

You will:

  • Campaign Management and Execution
  • Partner with teams to define and execute GTM strategies with our cloud, data science, analytics and other technology partners
  • Act as liaison between LiveRamp sales and customer success teams and the broader marketing organization, including PR, product marketing, social, content team, and demand generation. 
  • Develop joint plans, messaging and positioning with partners’ marketing teams
  • Drive pipeline creation and acceleration activities alongside partners, including website, online advertising, email, social media, PR, in-person events, webinars, etc.
  • Synthesize a variety of business objectives and financial goals from stakeholders and translate them into marketing objectives and measurable goals 
  • Develop detailed campaign plans and program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels), to enable the MarComm, Marketing Ops and Events teams to execute effectively
  • Communicate proactively with stakeholders about progress, deliverables, roadblocks and results
  • Repackage LiveRamp key marketing messages to suit partner(s) needs.
  • Assess reseller partners’ marketing capability and capacity, provide partner marketing recommendations, and source the right mix of LiveRamp contributors.
  • Collaborate with all marketing functions on the quantitative analysis, qualitative research and synthesis to report progress
  • Define campaign reporting needs and KPIs, work with the broader marketing team to track and report results against benchmarks.
  • Work with Marketing Operations to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, as well as overall ROI to internal stakeholders. Plus, continually monitor dashboards, analyze results to understand what’s working/not working and why, and then optimize campaigns based on these data-driven insights.
  • Communicate how marketing programs impact revenue, understand key metrics and dashboards, and deliver ad-hoc analyses as needed.

Your team will: 

The Integrated Marketing Team is responsible for developing and executing strategic marketing plans that synthesize the business goals of our product and sales teams into marketing campaigns. Integrated Marketing is at the heart of the marketing department, collaborating across our Product Marketing, Demand Generation and PR, as well as Sales and Customer Success teams. 

About you: 

  • Demonstrated ability to drive marketing initiatives at both a strategic planning and tactical executional level
  • Proven experience managing priorities and working closely with internal stakeholders across a number of departments
  • Track record of success in developing marketing plans, and coordinating pre-launch and post-launch activities
  • Strong background in partner marketing best practices best practices
  • Exceptional project management skills and attention to detail
  • Accountable and takes ownership
  • Curious as well as introspective
  • Superior written and verbal communication skills
  • Strong quantitative analytical ability
  • 6+ years of hands-on B2B experience, preferably in the ad-tech and mar-tech or marketing data and analytics industries
  • BA/BS degree in business, marketing, communications or other relevant field of study
  • Strong understanding of product marketing, brand marketing, and demand gen marketing functions. 
  • Ability to understand and communicate to diverse technical and non-technical audiences.
  • Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders

Bonus Points:

  • Previous experience working for a technology or AdTech company

Benefits:

  • People: Work with talented, collaborative, and friendly people who love what they do.
  • Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 
  • Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
  • Whole Health Package: Medical, dental, vision, life, disability, long term care, accident and critical illness insurance, pre-tax accounts (health, dependent and commuter), and a family forming benefit through Carrot. Plus Milk Stork, backup child and elder care, and discount on pet insurance, mental health support (via Talkspace)
  • FlexPerks reimbursement program to provide flexibility and choice ($375/quarter) for fitness, emotional, financial, family, travel and entertainment, convenience and security expenses. (U.S. LiveRampers)
  • Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
  • RampRemote: A comprehensive office equipment and ergonomics program—we prove you with equipment and tools to be your most productive self, no matter where you're located
  • Location: work in the heart of San Francisco, CA

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 
California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.

 

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