ABOUT LIVERAMP'S ADDRESSABILITY TEAM
LiveRamp’s addressability team is responsible for the growth of our identity graph, the backbone of all of our client facing products, and for driving the success of one of our most important strategic initiatives, Authenticated Traffic Solution (ATS).
ABOUT THIS JOB
In this role, you will drive the success of publisher and platform adoption of the Authenticated Traffic Solution and IdentityLink in SEA (South East Asia) - starting in Singapore and expanding to Thailand, Vietnam, Indonesia, and Malaysia. You'll be responsible for educating publishers and platforms on our offering, working through contractual details, and ensuring successful implementations.
You'll work closely with multiple LiveRamp stakeholders to ensure we're able to rapidly onboard publishers to use this service. You'll develop strong relationships with the publishers and platforms and be seen as their advisor for identity. You'll develop a deep understanding of our product and be able to quickly understand a partner's role in the ecosystem and how we can together build a sustainable advertising business.
- Pitching to Publishers - you’ll be able to quickly and articulately pitch the value of people-based identity to a publisher and why they should implement our Authenticated Traffic Solution. You’ll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.
- Pitching to Platforms - you’ll be able to quickly and articulately pitch the value of transacting on people-based identity to a platform and why they should implement our Sidecar offering (SSPs) or the ability to bid on IDL (DSPs). You’ll be able to handle objections, work through the contract, and ensure a successful implementation. You’ll also work with the platform for joint marketing efforts to publishers and brands.
- Day-to-day workstream tracking – you’ll be working with many partners, all on different timelines. It’s critical that you’re able to project manage the different efforts and make sure that we’re meeting goals around contract signing and implementation. You’ll be the project manager across legal, privacy, product, and implementation and you’ll be responsible for making sure the partners needs are met.
- LiveRamp for Publishers - In addition to pitching the Authenticated Traffic Solution, you'll identify which publishers will be a good fit for our wider suite of publisher-facing products. You'll also develop a strong understanding of LiveRamp Privacy Manager, our CMP solution, and how that can benefit publishers.
- Publisher/Platform Relationship Management - Once a publisher/platform has adopted, that's just the beginning. You'll nurture a long term, strategic relationship with the publisher/platform and become their go to person on identity.
- >8 years working in a publisher and/or platform-facing role
- Good existing SEA publisher network and knowledge of the SEA AdTech ecosystem
- AdTech background is a big plus - particularly an understanding of header bidding
- Remarkably strategic, driven, and very entrepreneurial. This is a major, fast paced initiative for LiveRamp and you’ll be crucial to its success.
- Super independent and self-sufficient. You need little management, only coaching and mentorship.
- Excellent project management and communication skills.
- Based in Singapore with frequent international travel to SEA required.