LiveRamp is the leading data connectivity platform. We are committed to connecting the world’s data safely and effectively, advancing innovation, and empowering people to do good. Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands and products they love. LiveRampers thrive on solving challenging problems for the good of humanity—and we’re always looking for smart, kind, and creative people to help us get there.

Mission: LiveRamp makes it safe and easy for businesses to use data effectively.

 

ABOUT THIS JOB

You will have a deep understanding and passion for knowing enterprise brands’ business, advertising technology, marketing data and connected data trends. You must have experience effectively collaborating with various marketing, sales and product teams to jointly develop Go-To-Market (GTM) and promotion plans, bringing programs to life and driving results. Excellent strategic thinking and communication skills, as well as excitement for results-driven approaches and comfort with ambiguity are critical.

 

Primary Responsibilities

Marketing vision and strategy

  • Participate in a pragmatic marketing strategy focused on branding and lead generation with a view to business development
  • Develop detailed GTM campaign plans and program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels)
  • Define the relevant KPIs upstream in terms of campaign acquisition and transformation, set up dashboards
  • Guarantee the consistency of all marketing materials on the different channels
  • Ensure visibility into the plan and report out on progress on a regular cadence
  • Communicate proactively with stakeholders about progress, deliverables, roadblocks and results

Campaign deployment / Generation of qualified leads

  • Design and launch and coordinate acquisition campaigns
  • CRM management: Guarantee the quality and supply of the customer / prospect base via internal and external collection sources, optimize the segmentation and targeting of the base via CRM tools (Salesforce)
  • Ensure the animation and operation of the website and social platforms (LinkedIn, Twitter, etc.)
  • Organize events (trade fairs, conferences, client events, etc.), speak to the press
  • Produce and deploy email campaigns

Management and internal interface and market

  • Manage and supervise agencies and service providers (PR, CM, design, SEO etc ...)
  • Identify the key internal interlocutors in the market with a view to partnerships and long-term collaboration

 

Requirements

  • Advanced training in marketing and communication, with a solid track record in 360 marketing/branding
  • Minimum 3 years of experience in B2B with an emblematic player in ad-tech, data software solutions, or other digital marketing technologies in a fast-growing environment
  • Bilingual language skillset: Japanese and English 
  • Demonstrated ability to drive initiatives at both a strategic planning and tactical executional level
  • Proven experience managing priorities and working closely with internal stakeholders across a number of departments
  • Track record of success in developing holistic marketing plans, and coordinating pre-launch and post-launch activities
  • Strong background in demand generation best practices, including audience targeting, segmentation, measurement, lead lifecycle and nurture
  • Exceptional project management skills and attention to detail
  • Agency management experience
  • Familiarity with working with a U.S.-based marketing team and strong capability to localize for JP market needs
  • Excellent interpersonal skills, customer sensitivity, and a talent for being a "problem solver"
  • Excellent writing and communication skills, with a strong eye towards detail
  • Good understanding of data-related issues and strong interest in the business
  • Ability to understand and quickly learn technical concepts

 

Bonus Points

  • A good editorial level
  • A talent of "public speaker" would be a plus but is not mandatory
  • Experience with Marketo, Wordpress

Apply for this Job

* Required