LiveRamp is the trusted platform that makes data accessible and meaningful.
Our services power people-based customer experiences that improve the relevance of marketing and allow consumers to better connect with the brands and products they love. We thrive on solving the toughest technical and customer challenges, and we’re always looking for smart, compassionate people to help us blaze a trail.
Mission: LiveRamp makes it safe and easy to connect the world’s data, people, and applications.
ABOUT LIVERAMP’S STRATEGY AND GROWTH TEAM
The Strategic Initiatives team acts as an aligning force between the Commercial Team and the various strategy-focused teams across LiveRamp: Product, Corporate Development, Field Strategy, Marketing & Communications, and Government Affairs; and has been responsible for some of our biggest bets as a company, including our Ad ID Consortium, Open Internet Measurement, Public Sector growth, Open IDL, and the Addressability Strategy Working Group.
ABOUT THIS JOB
In this role, you will help on one of LiveRamp’s most important initiatives - driving the success of publisher adoption of the Authenticated Traffic Solution. You’ll be responsible for educating publishers on our offering, working through contractual details, and ensuring a successful implementation.
You’ll work closely with our Privacy, Publisher Implementation, and other teams to ensure we’re able to rapidly onboard publishers to use this service. You’ll develop strong relationships with the publishers and be seen as their advisory for identity. You’ll develop a deep understanding of our product and be able to quickly understand a partner’s role in the ecosystem and how we can build something together with them.
WHAT YOU’LL DO
- Pitching to Publishers - you’ll be able to quickly and articulately pitch the value of people-based identity to a publisher and why they should implement our Authenticated Traffic Solution. You’ll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.
- Day-to-day worksteam tracking – you’ll be working with many publishers, all on different timelines. It’s critical that you’re able to project manage the different efforts and make sure that we’re meeting goals around contract signing and implementation. You’ll be the project manager across legal, privacy, product, and implementation and you’ll be responsible for making sure the publisher’s needs are met.
- Open IdentityLink and Faktor - In addition to pitching the Authenticated Traffic Solution, you’ll work with the Strategic Initiatives team to identify which publishers will be a good fit for our Open IdentityLink offering, wherein publishers can contribute match data in order to gain access to our graph. You’ll also develop a strong understand of Faktor, our CMP solution, and how that can benefit publishers.
- Publisher Relationship Management - Once a publisher has adopted, that’s just the beginning. You’ll nurture a long term, strategic relationship with the publisher and become their go to person on identity.
BACKGROUND AND REQUIREMENTS
- Excellent project management skills - must be able to track workstreams across various stakeholders and ensure deadlines are met.
- Remarkably strategic, driven, and very entrepreneurial. This is a major, fast paced initiative for LiveRamp and you’ll be crucial to its success.
- AdTech background would be a plus - particularly an understanding of header bidding.
- Excellent communication skills both internally and externally at the executive level.
- Super independent and self-sufficient. You need little management, only coaching and mentorship.
- Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions).
- Willingness to travel.
- Based in London or Paris.