We design. We build. We code. We think. We craft. We engineer. We teach. We learn. We invent.

At littleBits, we’re on a mission to democratize hardware by empowering everyone to create inventions, large and small, with our platform of easy-to-use electronic building blocks. And we believe this mission starts with you. When you join the team, you’ll enter a workspace that encourages innovation, creative expression, teamwork, and transparency. We also encourage spontaneous sing-a-longs, furry friends, roaming robots, and lots of laughs. If you are genuinely excited about our mission, and about working with a smart, dedicated and talented group of inventors, artists, and doers, we want you on our team!

Reporting to the Founder and CEO, littleBits’ VICE PRESIDENT, MARKETING (VPM) will serve as the head of marketing and have ultimate responsibility for day-to-day and long-term operational and tactical leadership for littleBits’ marketing organization internally and with external stakeholders.

In this capacity, the VPM will further define littleBits’ brand identity, in collaboration with the Founder and CEO. In addition, as a category creator, the VPM will develop and execute against a holistic brand strategy that employs advertising, digital, events, retail, and partnership marketing initiatives both domestically and internationally, in support of elevating littleBits to the status of a household brand.

littleBits is looking for someone with world class brand building experience, and a natural affinity for the business’s mission and vision. As the company’s products are designed to be used by anybody in any setting (i.e. in the home, in the classroom, in the lab, etc.), it will be critical the VPM have the capacity to operate in a flexible fashion.



  • Establish the direction and vision for the marketing organization with clear and tangible goals, in a spirit of collaboration and partnership with the Founder and CEO
  • Develop actionable and effective brand and marketing strategies that take into account littleBits’ breadth and geographic distribution of its customers
  • Drive efficient and incremental customer acquisition growth, in support of scaling revenue to achieve and exceed annual and quarterly revenue goals
  • In addition to efficiently acquiring customers, develop retention strategies to continually improve lifetime customer value (LTV)
  • Expand the partnership marketing program, including further defining membership identification (i.e. ‘Who’), strategic organization (i.e. ‘Why’), and monetization strategies (i.e. ‘How’)
  • Transform littleBits’ communities of creators into powerful brand evangelists
  • Collaborate with the product and engineering organizations to ensure littleBits’ physical products and digital assets continue to delight and excite creators, serve as a strong hub for invention, and as an engine for sales
  • Partner with the sales organization to achieve and exceed aggressive annual and quarterly revenue goals through large, creative, strategic sales programs
  • Effectively leverage data to efficiently allocate, measure (i.e. test marketing results), and spend the 2017 marketing budget of $8M – $10M, which is inclusive of adding headcount during the year
  • Be an evangelist for littleBits – a thought leader driving the STEAM-based learning conversation



  • A minimum of 10 years’ experience in the marketing function, and at least 5 years’ experience in a commensurate leadership role of the marketing organization within a consumer products company
  • A practical example helping to navigate a “category creating” brand from its nascent stage to category leader is imperative
  • A track record driving execution and operational (i.e. individual function and broader corporate operations) success within a fast paced start-up environment is essential
  • A confirmed passion for developing and scaling effective community-based/focused and partnership marketing strategies is important
  • A validated reputation for fostering cross-functional collaboration between all corporate functions, including (but not limited to) sales, engineering, product, and design teams



  • The quality of a progressive thinker – creative, innovative, ground-breaking – rooted in the principles of sound execution and operation practices, who understands that success in marketing (along with all other functions within a company) enables the growth of the business
  • A bias for action because littleBits is a self-starter and results-oriented culture
  • Genuine and natural enthusiasm for working in a highly collaborative, low-ego culture incredibly passionate about littleBits’ mission to inspire generations of creators and inventors
  • Exceptional verbal and written communication skills that enable you to effectively disseminate littleBits’ vision to both internal and external stakeholders



  • Being part of an awesome team that keeps playful inventing at the heart of all we do
  • Sweeping views of the Hudson, a tricked-out office and fully stocked kitchen
  • All the oscilloscopes, spectrum analyzers, microscopes, microchips, soldering irons, laser cutters, 3D printers, craft supplies and googly eyes you could ever want
  • Benefits including medical, dental, vision, commuter checks, FSA and 401(K) with an abbreviated waiting period
  • Stock options that go along with a high-growth, well-funded startup
  • Flexible working hours and a generous sick day policy
  • Generous vacation policy
Apply for this Job
* Required
File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at littleBits are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Share this job: