You are a skilled writer and content marketer who knows how to tell stories that drive business results. You have 3-5 years of experience, ideally at a startup/growth-stage company or agency where you have had to wear a number of different hats. Prior B2B experience isn't mandatory, but it's a huge plus. You are confident in your ability to a number of different audiences across a variety of platforms, including web, social, email, and search. You have a growth mindset, and are interested in A/B testing and always looking for ways to use content to drive results. Finally, you are excited about collaborating closely with a small but growing marketing team working toward generating exposure and new business for Litify.
What You'll Do:
- Develop a content strategy that works alongside other demand generation efforts to expand our exposure and drive new leads.
- Identify new content formats and outputs based on different customer personas and segments.
- Create a content calendar and a steady stream of content for blog posts, landing pages, social posts, paid ads, display ads, email newsletters, new product announcements, sales decks, PR distribution, and more.
- Manage outside SEO/content strategy vendors, freelancers, and agencies.
- Co-manage social media channels including Facebook, Instagram, LinkedIn, and Twitter, establishing the appropriate content and tone for each.
- Contribute to the ongoing development of a tone of voice that is authentic to our customer and aligned with our Litify’s mission.