Lingo live provides one-on-one, English language and communication coaching. We help multilingual team members bring their authentic voice to work, enabling companies to fuel innovation and stay competitive.

The Opportunity

The position is on Lingo Live’s marketing team, reporting into the VP Marketing. You must have a passion for delighting and engaging customers. As the Live Customer Marketing Manager, you will build strong stronger relationships with customers through engaging marketing campaigns with a mission to build a community of fanatic brand advocates.

This position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and up-sell opportunities, and increasing loyalty and retention. You are personable, outgoing and an effective communicator who acts as a liaison between customers and the rest of the organization. While you need to be able to work independently, you know the importance of collaborating with other departments to create an incredible customer experience and reach business goals.

Responsibilities

  • Build rapport with customers to increase renewals, referrals, and cross-sell and up-sell opportunities

  • You can flex your creative muscles. This position requires creative marketing and communication skills to engage and motivate customer advocates

  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, onboarding and ongoing nurture campaigns

  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle

 
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.

  • Help customer success, marketing and sales meet business objectives through customer advocacy initiatives

  • Manage a library of up-to-date customer success stories

  • Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization

  • Develop a customer lifecycle campaign program and work with marketing and sales operations to implement

  • Create special marketing content for account management/customer success to help at-risk customers with training

  • Target happy customers for up-sell, cross-sell, and advocacy opportunities

  • Provide product feedback given by clients to the Product Management team

Required Skill/Experience

  • Strong passion for serving and understanding customers

  • Interpersonal skills to help nurture customer relationships and work with cross-functional teams

  • Incredibly creative marketing and communication skills

  • Analytical skills to determine marketing effectiveness and ROI of marketing efforts

  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand and improve the customer experience

  • Ability to manage multiple projects at once and keep calm under pressure

  • Enjoy working with a variety of people and roles and can build a strong relationship

  • Experience sitting between product/engineering and sales teams to help manage the product roadmap and manage internal and external communications relating to new feature releases so audiences are up to date and engaged with Lingo Live

  • Enthusiastic about our mission: “to encourage meaningful human connections through learning”

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