Lightspeed is on a mission to help K-12 communities provide safe, secure, and equitable education. As our senior campaign manager you’ll lead outbound, multichannel campaigns to introduce district leaders to Lightspeed and show them how their students can benefit. Protecting more students is our shared goal and your contribution will show in campaign responders, MQLs, and pipeline.
Part art and part science, this role requires creative thinking to drive engaging campaigns and the discipline for top-notch project management. As senior campaign manager you will:
- Contribute to campaign strategy: Use historic performance data, knowledge of the buyers’ journey and your understanding of business objectives to proactively recommend outbound campaign strategies to marketing leadership.
- Own multichannel campaigns: Based on a full-funnel strategy and performance data, determine which tactics to use for each unique campaign. Analyze performance and recommend strategy, messaging or tactical shifts as necessary to reach and exceed targets.
- Lead campaign execution: Develop artful and compelling promotion concepts and write clever and persuasive campaign copy. Engage your team for technical assistance and roll up your sleeves for tactic review & approval, webinar set-up, and an eagle-eye for quality assurance. Effectively manage multiple campaigns simultaneously, ensure they go into market on time, are of exceptional quality, and have reportable KPIs.
- Execute on advertising and co-marketing: Be a reliable resource for our advertising and co-marketing partners; deliver on deadlines, report back on results and expand Lightspeed’s reach.
- Take a test-and-learn approach: Have your finger on the pulse of campaign performance at all times and your eyes and ears open 24/7 for new tactics, trends, and market opportunities, etc. Advocate for testing the best tactics for our business, apply your findings to future efforts, and share info with your team for overall improvement.
This position will report to the Director of Demand Gen.
ABOUT YOU
What You Need to Have
- Stellar interpersonal. communication, and project management skills
- Thorough understanding and practical application of the buyer’s journey
- Analytical approach to decision-making and prioritization
- A knack for writing copy that balances substance and style
- Strong work ethic and positive, go-getter attitude
- Ability to quickly take what you’ve learned and apply it in new situations
- Comfortable in a fast-paced work environment
- Passionate about improving safety, security, and equity in education
Nice to Have
- Experience with marketing automation platforms and Salesforce.com
- Experience in B2B marketing, especially for SaaS and/or K-12
- 5+ years of demand gen or campaign management experience
ABOUT US
For over 20 years, Lightspeed Systems® has been a leader in the ever-changing landscape of K-12 learning technology. Lightspeed Systems works with tens of thousands of schools to maximize the safety, mobility, and effectiveness of their students’ learning experience. Every device can be covered with the most effective web filter, student safety monitor, classroom management software, device management tool, and analytics program available. Learn more at www.lightspeedsystems.com.
We love our employees, and we show it. A sneak peek into our BENEFITS & PERKS include:
- Health-- Medical, dental and vision insurance with healthy company contribution toward premiums. Lightspeed kicks cash into your HSA if you participate our HDHP.
- Wellness-- Paid parental leave. Healthy holiday and PTO policy, including Christmas to New Year’s Day break.
- Retirement-- 401(k) matching up to 6%
- Other -- Work from where it makes sense. Pet insurance.
ABOUT OUR ATX HQ
If “work from where it makes sense” includes being onsite for you some or all the time, you will LOVE being at the ranch. Our uniquely Lightspeed (and totally Texas) corporate headquarters has everything Lightspeeders need to get the job done – and a whole lot more.
- 15,000 sq. ft. of open work area, offices, and huddle rooms
- A private chef serving up lunch Tuesday through Thursday every week
- A state-of-the-art fitness center (with outfitted locker rooms)
- Physical therapist onsite regularly
- Indoor and outdoor casual collaboration spots
- Pet-friendly office environment
- A golf simulator, go-carts, shuffleboard, corn hole, and MORE fun
All within 31 sprawling acres of Live Oak trees that foster a natural habitat for local wildlife. It is not uncommon to be greeted daily by whitetail deer. (Maybe it wants to join your meeting?)
