At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 50 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.
From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.
Life360 has more than 500 employees, mostly based in the US, with a substantial engineering team in Europe.
In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.
In 2022 we saw 55% growth in our international user base to nearly 20M members. We see significant opportunities to grow our membership and business outside the US and have made International expansion a top priority for 2023. As such, we are building out a team in London to lead this effort to grow outside the US with our initial focus being the UK and Continental Europe.
About the Job
At Life360, we're on a mission to make family safety a compelling value proposition. With a proven track record in the US and a strong user base worldwide, we're establishing a UK-based team to play a pivotal role in our global business expansion.
We're searching for a data-savvy, detail-oriented Business Analyst with a wide-ranging skill set spanning marketing and business analysis for a popular mobile and web business used by people worldwide. In this high-impact role, you'll be the driving force behind partnering with our International team to use data-driven insights to fuel the growth and continuous development of our global marketplaces.
This position calls for an independent, analytical self-starter. You'll take a leading role in collaboration with key decision-makers by crafting and delivering tailored analyses. These insights will guide our approach to enhancing the customer experience, marketing our offerings, and measuring our outcomes. Being a sharp problem solver, comfortable with navigating uncertainty, and adept at analyzing data to draw meaningful conclusions are your keys to success in this role.
This role is based in London, offering a flexible hybrid model that combines remote work with in-person and office meetings. You'll report to the Head of Analytics, who's based in the US (PST), and work independently while maintaining a close connection with the GM of the International Team.
What You’ll Do
- Marketing Analytics: Team up with our marketing teams – Growth, CRM, and Product Marketing – to test and assess strategies aimed at reaching out to both brand-new and existing customers.
- Business Analytics: Partner with our finance and business teams to scrutinize and report on how our business is performing overall. This includes helping with business evaluations and assessing how our operations are going.
- Business Development: Work with the team to explore new opportunities to expand the business, especially when it comes to evaluating new countries to venture into and new businesses to get involved in. This means delving into research, both numbers-based and through customer interviews, to better our value proposition.
- User and Product Analytics: Collaborate with our Product Management team to investigate the user experience and how people are using our features. The goal is to uncover new ways to grow our user base and make the business flourish.
- Work with the wider Analytics crew to design experiments that'll test how well new ideas and plans work out.
- Train our international team in using data analytics. We want to ramp up everyone's awareness and ability to work with data, across all teams.
- Keep a deep understanding of what's driving the business, and be ready to chat with our top brass to put the numbers in context and give them support when it comes to understanding our reports.
What We’re Looking For
- Experience: 5+ years of analytics experience, with a history of success in digital services, alongside Marketing, Business and Product teams
- Experience in a B2C freemium subscription business is ideal.
- Problem-Solving: We need someone who can define problems, come up with the right questions, and bring out the insights from the data.
- The Right Attitude: We're after someone who's proactive and has a 'can-do' attitude with a growth mindset. You should be hungry and curious to get into the nitty-gritty and find ways to really make the business thrive.
- SQL Skills: You should be able to work your way around SQL like a pro, digging into structured and unstructured data for in-depth analysis.
- Reporting Tools: It would be great if you're familiar with tools like Tableau or similar ones. You'll use them to create and maintain reports and analyses, both regularly scheduled and when needed.
- Stats Know-How: You should have a good grip on statistical concepts and experience with product experiments, including confidence intervals, hypothesis testing, and regression models.
- Quick on Your Feet: Our environment is fast-paced, so you should thrive in it and be skilled at handling challenges and juggling competing priorities.
- Working with Stakeholders: You should have a proven track record of collaborating with stakeholders to turn their business and product questions into analytics projects that hit the mark.
- Education: A degree in data science, business, economics, information technology, statistics, mathematics, or a related field is what we're after.
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Over Metrics - We focus on building an exceptional experience for families.
- High Intensity High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.