Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 33 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 400 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

About the Job

As a Copy Director (“Manager”), you'll maintain consistency and guide the evolution of voice across in-house brands. You'll oversee the development of all customer-facing messaging, from brand messaging to UX copy, growth channels, and marketing content. This position reports to the Creative Director and will have a meaningful impact on the brand during a period of exciting growth and expansion.

This person will be responsible for guiding creative strategy and developing a brand voice for Life360 & Tile brands, and marketing campaigns, they will lead a team of copywriters, assign resources and lead copy assignments evolving the brand voice across multiple channels, including direct response (gaining new consumers), CRM efforts through push/email (retaining and recapturing consumers), and organic and paid social content (creating brand love and awareness). You will partner closely with our brand designers and motion designers, as well as our operations team, product team, and marketing partners. This person will be looking at every project as an opportunity to bring the brand to life and support a product that eases people’s daily lives.

You will be responsible for both the creative and professional development of the team: fostering a fun, safe, and inspiring environment for creativity. 

You are a resourceful problem solver, thrive in a fast-paced environment, and are as interested in storytelling as you are in the granular details of adverbs and oxford commas. You have an amazing portfolio and a passion for helping others become successful copywriters, leading by example -- solving creative problems using strategy, handling occasional chaos well, communicating effectively, and remaining calm under pressure.

What You’ll Do

  • Lead a team of copywriters, assign projects, and develop the careers of brand creative and product writers.
  • Develop creative strategies for key internal partners to tell our brand story and drive consumer growth and loyalty.
  • Model exceptional performance as a copywriter yourself, overseeing copywriting projects from concept to completion.
  • Responsible for guiding creative strategy and developing a brand voice for both Life360 & Tile brands
  • Create innovative, well-crafted stories for display, eCommerce, DTC, social, video, and campaigns. You should be able to balance the big picture with exceptional detail and business results.
  • Respond to and resource daily requests for copy assignments.
  • Build (with partnership from Creative Director and Creative Ops) copy process and tools to assist with storing and sharing copy to partners.
  • Pursue knowledge of (and share) best practices, trends, and consumer insights.
  • Develop strong relationships across the organization to gain an understanding of business needs and facilitate cross-functional collaboration.
  • Understand and articulate how the work responds to the goals of the creative brief and advances the brand and the business to senior leadership.
  • Prepare the extended team for creative presentations and champion the work of the creative org.

What We’re Looking For

  • 8+ years of experience as a copywriter in advertising, brand strategy, and/or marketing.
  • 2-3 years managing direct reports. 
  • Experience architecting and maintaining brand voice & tone guidelines. 
  • Solid understanding of the marketing funnel with proven ability and excitement for creating engaging and persuasive copy content for a variety of marketing channels, including brand campaigns, advertising, email, eComm, DTC, and social media.
  • Comfortable maintaining cross-functional relationships and supporting the development of briefs that meet marketing goals within brand frameworks.
  • Experience writing UX copy, naming products, and partnering with cross-functional teams. 
  • Familiar with both display and audio copy, specifically, the dynamic differences between the written and spoken word.
  • A collaborative nature with a knack for bringing people together.
  • Must be flexible, self-motivated, highly organized, and detail-oriented.
  • Self-starter who can manage multiple workstreams, and react quickly in a fast-paced environment with tight timelines. 
  • Ability to self-manage timelines and day-to-day progress of all in-flight messaging projects from start to finish.
  • Excellent interpersonal, written/verbal communication, and critical thinking skills.
  • Exceptional presentation skills and the ability to respond in a thoughtful way to a broad range of creative and business leaders.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

  • Build A High Performing Team – Communicate Directly, Be a Good Person
  • Make Things Happen – Take Ownership, Think Long Term
  • Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

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Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST

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