Position Description:
The Marketing Automation Specialist will collaborate with all members of the marketing team to develop and execute strategy around marketing campaigns.  This position will work closely with cross-functional teams to maximize the effectiveness of marketing automation. The Marketing Automation Specialist will report directly to the VP of Marketing. 

Responsibilities:

  • Execute marketing automation tasks (i.e., campaign setup, scheduling, tracking, deployment)
  • Manage technical aspects of marketing systems including integrations between technologies
  • Strategically develop and implement automated lead-nurturing programs
  • Responsible for defining segmentation and targeting based upon objectives, content, offers, testing, data sources, and analysis required to meet campaign requirements
  • Establish and maintain scalable process that ensure best practices in campaign and lead management
  • Continuous review of selection, exclusion, and suppression logic to ensure accurate identification of target groups
  • Manage campaign calendar and deployment schedule to ensure deadlines are consistently met
  • Monitor conversion rates and make appropriate, incremental adjustments to improve results
  • Establish, track and report on standard campaign metrics
  • Perform other duties as assigned 

Minimum Qualifications:

  • Understanding of marketing automation, CRM, and other marketing systems
  • Basic knowledge of workflow processes and systems within a marketing/sales cycle
  • Ability to use and manage marketing automation systems and to integrate them with other systems and technologies
  • Experience with email/nurture marketing practices and engagement strategies
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Proficient in the use of Microsoft Office (i.e., Outlook, Excel, Word)
  • Excellent verbal and written communication skills
  • Attention to detail
  • Ability to use creativity to solve complex problems
  • Ability to multi-task and prioritize

What We Offer:

  • Competitive base pay
  • Self-managed PTO program
  • Paid holidays
  • Attractive benefits package including health and dental coverage
  • Fully-stocked break room
  • Opportunity for career development and advancement with a rapidly growing company
  • High-energy, fun and friendly culture
  • Participation in company sponsored events

 

 

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