THE POSITION

If you’re looking for an opportunity with an established, well-known company, but like to work in a small, dynamic, highly collaborative start-up style environment, then you’ve come to the right place. We’re changing the way borrowers borrow and lenders lend. By running a marketplace, we’re making lenders compete for their customers, saving borrowers billions of dollars along the way.

As a Senior Product Marketing Manager at LendingTree you will be part of a highly hardworking team who is passionate about helping businesses grow. You will work to lead the product marketing function of the student lending team sitting at the intersection between sales, marketing, & product. You are a marketing expert with a proven track record of setting big goals, being accountable, & driving results. This role will have direct impact on the product P&L.

RESPONSIBILITIES

  • Analyze business performance using Tableau, Adobe Analytics, and Excel. You will be responsible for reporting weekly on the performance of student lending to key stakeholders
  • Analyze the marketing funnel across all channels figuring out where the best opportunity is to optimize & improve key business metrics
  • Get deeply acquainted with the dynamic student lending market in the U.S. keeping a keen eye on macroeconomic trends that could help or hinder the success of our business.
  • Through analysis, identify areas across channels to quickly capitalize on business and margin opportunities.
  • Keep an astute eye on the competition, making sure no stone is left unturned to capture customers through our large diversified mix of marketing channels
  • Collaborate with product teams to launch new tests that improve product performance and enhances LendingTree offerings.
  • Work with marketing managers to develop go to market strategies driving direct response through a highly diversified mix of marketing partners
  • Meet with sales to figure out when lender demand is high, then collaborate with marketing to effectively fill that demand.
  • Cross-pollinate and scale winning ideas by working closely with all marketing channels and product marketing teams outside of the student lending space.
  • Adhere to critical metrics measured against ambitious business goals and will need to think of creative solutions to help us win

QUALIFICATIONS

  • Bachelor’s degree
  • 6+ years’ experience in digital marketing or digital analytics role
  • Stellar project management skills
  • Consistent track record of using test & learn optimization approach
  • Experience leading project teams
  • Deep understanding of the marketing funnel and how to optimize it
  • Ability to thrive in a fast-paced environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.
  • Can funnel constructive criticism into new ideas
  • Curious and always trying to learn
  • Consistent execution and strong attention to detail
  • Excellent interpersonal skills. Strong communication skills, written and oral.
  • You’re a leader: It's crucial that our team is capable of connecting with people across different lines of business to openly communicate and collaborate with confidence to drive success. You step up to large challenges and don’t shy away when things get tough. You inspire and earn the broader teams respect through hard work and passion.
  • You’re a self-starter: We’re looking for an energized, hardworking person who has a passion for Digital Marketing and emerging technologies. Going deep and knowing the importance of consistent and precise execution is important.
  • You’re high-reaching and ambitious: You love winning. Every day you’re looking for new ways to not only beat your competitors, but to beat your previous wins. You want to learn and improve every day and you take personal pride in wins for the team. You are unwilling to fail and always find a way to move the needle.

PREFERRED SKILLS

  • Adobe Analytics
  • Adobe Target
  • Search 360 (analysis)
  • Google Ads (analysis)
  • Google Analytics
  • Facebook Ads (analysis)
  • Experience and understanding of A/B split tests platforms
COMPANY
 
LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
 
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
 
What else you should know: 
  • We’re a publicly-traded company (TREE).
  • We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
  • We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health. 
  • We still make funny commercials.
 
CULTURE
 
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 
 
Come work with us!
 
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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