ROLE AND RESPONSIBILITY
 
The mission of the Director of Product Marketing is to tell our story in ways that inspire, educate, and motivate prospects, customers, and industry influencers including the press and analysts. We want a hands-on Director of Product Marketing who can go deep in understanding the Legion product, the needs of the end customer, and help articulate the Legion’s value in the market. This person should be passionate about the product, telling great stories, and be able to develop specific messaging for each stage of the buyer journey.
 
The most critical deliverables include:
  • Creating succinct, product-focused content messaging to communicate the value of Legion’s platform in a unique and memorable way across all assets: website, landing pages, emails, case studies, white papers, advertisements, etc.
  • Engage and leverage our community of users, customers, and advocates within the industry to capitalize on positive Legion momentum
  • Partnering with Sales to drive quality lead generation and prospecting, optimize conversion, and improve workflows and processes
 
PROFESSIONAL BACKGROUND AND EXPERIENCE
  • 8+ years of technology marketing experience 
  • Superior written and verbal communication skills
  • Strong record of product marketing success within enterprise SaaS solutions
  • Experience with marketing automation & CRM platforms 
  • Early-stage startup experience highly desired
  • Experience in with Workforce Management or Human Capital Management (HCM) software solutions strongly preferred
  • Experience selling in the Retail, Hospitality, and Fitness industries is a plus 
 
PERSONAL ATTRIBUTES AND VALUES
  • Proactive and able to command respect through intelligence, hard work, and persistence 
  • Personal passion and fervor for industry-leading next-generation technology 
  • Ability to operate in an environment with limited resources 
  • A great communicator who can distill powerful messages which resonate with customers 
  • Track record of building positive relationships with peers 
  • Continuous and thoughtful listener, able to learn from others and leverage input
  • Strong personal work ethic focused on high priority issues; action and results-oriented
  • Unquestionable integrity, credibility, and character; demonstrated high moral and ethical behavior
 
ABOUT LEGION
Legion is seeking world-class talent to help us capitalize on a massive opportunity to enable the future of work for the 2.7 billion-person strong hourly workforce. Legion powers the future of work by redefining how companies manage and empower their hourly workforces. Legion’s autonomous, AI-powered Workforce Management platform enables companies to tightly manage labor spend while ensuring great experiences for their employees and customers. The software accurately forecasts demand, computes precise labor needs, and staffs the right employees at the right times based on employee skills and preferences. These uncertain times also require healthy workplace features that automate the scheduling of healthy employees and offer immediate response protocols in the event symptoms are detected. These capabilities and more are already built directly into Legion. 
 
Legion’s modern cloud platform pairs cutting edge machine learning, artificial intelligence, and beautiful interfaces to deliver over 10x return on investment. Legion was founded by Sanish Mondkar, the former Chief Product Officer of SAP, and serves many innovative customers including Cinemark, Racetrac, Five Below, Philz Coffee, and Barry's Bootcamp. Legion has been recognized by Gartner as a Cool Vendor and was recently included on JMP Securities’ Hot 100 List of the Best Privately Held Software Companies. Legion is backed by preeminent venture firms such as Norwest Venture Partners, First Round Capital, Webb Investment Network, and XYZ Ventures and is based in Redwood City, California. 
 
BACKGROUND AND OPPORTUNITY
The hourly workforce currently constitutes almost 60% of the overall labor market in the United States and these nearly 80 million hourly workers are the driving force behind many of our largest domestic industries like food/beverage, retail and hospitality. Management of this workforce has historically been difficult due to high churn (average of 60%), high cost of replacement (average of $3,200 per employee in retail) and now new challenges are developing as millennials enter this market. The retail vertical alone spends $62 billion dollars a year on replacing workers and over 50% of hourly workers leave their jobs because of flexibility reasons. 
 
In our modern, Uber-ized times, younger folks seek gig-like flexibility, modern mobile first technology and compelling work options. They want to use an app on their phone to schedule work, not haggle with the manager over their schedule on a week to week basis. Likewise, employers are increasingly in need of a flexible and efficient labor model that supports the innovations (think pop up stores, home delivery, mobile ordering, service options etc) needed, and frankly demanded, by today’s modern customers. Mid-market organizations have never had a technology platform to manage their hourly workers and the enterprise is mired in decades-old technology (think Kronos, Infor) that’s both user-unfriendly and wildly ineffective for managing today’s modern hourly workforce. There is a huge opportunity to modernize and upgrade how hourly workers interact with their employers and while enabling employers to be elastic, efficient, and innovative...but no one has cracked the code until now. 

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