LeddarTech, headquartered in Quebec City with R&D centers in Montreal and Tel Aviv, We specialize in AI-based low-level sensor fusion and perception software.
Our solutions enable the deployment of advanced driver assistance systems (ADAS), autonomous driving (AD) and parking applications. Utilizing advanced AI and computer vision algorithms, our automotive-grade software, LeddarVision™, generates precise 3D environmental models for improved decision making and navigation safety.
OUR MISSION
Deliver high-performance AI automotive software that enables the market to deploy ADAS features reducing the number of road accidents and making transportation more enjoyable and efficient.
YOUR MISSION
YOUR MISSION
We are seeking a dynamic and results-oriented Product Marketing Manager to join our growing team. The ideal candidate will have a deep understanding of the truck market and a passion for ADAS technology. This role will be responsible for developing and executing product marketing strategies that drive market penetration, increase brand awareness, and support business growth.
Responsibilities :
- Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes within the truck ADAS segment
- Product Positioning: Develop compelling product positioning and messaging that effectively communicates the unique value propositions of our ADAS solutions to target audiences
- Go-to-Market Strategy: Create and implement comprehensive go-to-market strategies, including sales enablement materials, channel partner programs, and promotional activities
- Product Launches: Manage the planning, execution, and evaluation of product launches, ensuring successful market introduction and adoption
- Pricing Strategy: Develop and implement pricing strategies that align with market dynamics, profitability objectives, and customer value perception
- Customer Insights: Gather and analyze customer feedback to identify product improvement opportunities and drive continuous innovation
- Competitive Analysis: Monitor competitor activities and develop strategies to maintain a competitive advantage
- Cross-Functional Collaboration: Work closely with engineering, sales, marketing, and other departments to ensure effective product development, launch, and support.
The ideal candidate for this position will have:
- Bachelor's degree Business Administration, Engineering, or a related field
- Minimum 5-7 years of experience in product marketing, preferably within the automotive industry with a focus on the truck market
- Strong understanding of ADAS technologies and their applications in commercial vehicles
- Proven track record of developing and executing successful product marketing strategies
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills, both written and verbal
- Ability to work effectively in a fast-paced, collaborative environment
- Fluency in English is essential, additional European languages are a plus
- Experience working in an OEM or Tier 1 automotive company is a significant advantage.• Experience with market research tools and data analysis techniques
- Project management skills
OUR VALUES
Customer - Our customers are at the foundation of our actions.
People - Our team's well-being and talent is our vector for growth.
Innovation - We innovate in all aspects of our business on our path to market leadership.
Courage - Our culture nurtures courage and empowerment.
LIFE AT LEDDARTECH
Flexibility: Many positions in the organization allow for flexible and hybrid work hours.
Global Collaborative Multi-Disciplinary Teams: As a lean organization, we foster an environment where everyone’s input matters. You will have the opportunity to influence our technology roadmap with your innovative ideas and contribute to our company's mission.
The Right Tools Provided: Regardless of your position, we will outfit you with all the tools you need to be successful.
Investment in Learning: Opportunities to attend seminars, trainings, and conferences to enhance your skills.
PERKS
- Employee Assistance Program.
- Free onsite parking.
- Public transit accessibility.
- Comprehensive compensation package including short term incentives and long term incentives.
- Generous paid time off.
#Envision the Road Ahead!
