Email & Marketing Automation Specialist

Are you an e-mail and marketing automation master with a passion for customer centricity? Do you want to be responsible for driving the pipeline contribution by engaging with sales and optimising the opportunity pipeline through demand generation and lead management?

The Department:

The marketing team takes responsibility for all customer and partner marketing and operates from the headquarters in Amsterdam, the Netherlands, together with our offices in the United States, Germany and Singapore. We are a young and dynamic marketing team. We like to work fast and smart and adapt and iterate quickly.

What is the role about?

We are looking for an experienced and talented email and marketing automation specialist to join our global marketing team in Amsterdam. You are responsible for creation and execution of all lead management campaigns. You configure and implement campaigns and programs in Marketo, build nurture flows, sent newsletters, evaluate and report on campaign results, programs and of course the lead qualification. You work close with the campaign and content managers based on persona’s and buying journeys. You are a self-starter with excellent project management skills and digital marketing know-how. You have a passion for making our customers happy by offering the right content at the right time through the right channel. You partner with teams across Germany, The Netherlands, the United States and Asia to develop a structured communications approach for both customers and prospects, to increase revenues and enhance customer lifetime value. You are responsible for driving the pipeline contribution by engaging with sales and optimising the lead pipeline (MQLs) and conversions.

Who are you?

  • Bachelor and/or master’s degree in a commercial direction
  • 3+ years’ experience in a high tech business environment
  • Marketing Automation experience with Marketo or another MA tool and Sales Automation tools like Salesforce or other CRM tools (SAP)
  • Experienced B2B marketer
  • Solid project management skills
  • Tech savviness and internet sophistication highly preferred with knowledge of online marketing channels including Search, Social, and Content Marketing.
  • Passionate about email marketing and on top of the latest digital marketing trends and email regulations.
  • Experienced in email marketing best practices. Customer-focused and data-driven, with a continued focus on improving results.
  • Advise & support all e-mail marketing activities by:
             Implementation of nurturing marketing campaigns and A/B testing 
             In-depth analysis and recommendation
  • Proven track record in working with (email) databases
  • Near native English speaker and writer (any knowledge of Dutch language is a plus)

About us:

Leaseweb is one of the world’s largest hosting brands, providing Infrastructure as a Service (IaaS) hosting solutions to over 17,500 customers worldwide, ranging from SMBs to enterprises. Services include Public Cloud, Private Cloud, Bare Metal Servers, CDN (Content Delivery Network), Colocation, Managed Hosting, and Hybrid Solutions, with 24/7 support.

What we offer:

  • Competitive salary, above market average
  • Good secondary benefits, including a defined contribution pension plan and collective health care plan
  • 25 days of paid time-off
  • Free lunch, free parking
  • Training and courses in Marketo / marketing automation to help you become a Marketo Champion
  • The possibility to develop yourself and build up your career
  • A great working environment in a dynamic, international, fast growing organization

Want to apply?
Please use the link to apply. We look forward to hearing from you!

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