At LearnUpon, we’re seeking a Paid Media Specialist to join our team in Ireland. We allow our employees to choose where they want to work. You’ll have the option to work remotely, in the office, or a mixture of both that you have the flexibility to decide on.

LearnUpon LMS helps organizations train their employees, partners, and customers. Businesses can manage, track, and achieve their unique learning goals — all through a single, powerful solution.

With offices in Dublin (our HQ), Philadelphia, Belgrade, and Sydney, we are a team that puts our customers' experience at the heart of everything we do. We're always striving for the best solution (not the easy one), and we go the extra mile to deliver work we're proud of.

Our culture fosters open, collaborative environments where our team and individual accomplishments are celebrated and encouraged. Join LearnUpon, where we work together as a friendly, supportive team who, most importantly, like to have fun.

We are looking for a passionate, innovative, detail-oriented Paid Media Specialist to join the digital marketing team at LearnUpon. This role focuses on creating campaigns and leveraging data to optimize engagement and drive conversions on our global paid channels.

What will I be doing?

  • Execute, analyze, and optimize paid media campaigns in Google Ads & Microsoft Ads
  • Develop and optimize best-in-class paid social and display advertising campaigns to increase brand awareness and engagement from in-target accounts
  • Measure and evaluate success of SEM campaigns to inform investment decisions
  • Work closely with our Creative and Content teams to test ad creative and copy to continuously improve performance
  • Manage and optimize our CPL programs to increase lead generation from in-target leads and accounts
  • Actively research new advertising vendors we can add to our paid digital channel ecosystem
  • Identify new audience and targeting opportunities

What skills do I need?

  • 2+ years hands-on experience working with popular PPC ad platforms (Google Ads, Bing)
  • Experience working with popular social media ad platforms (LinkedIn, Facebook/Instagram)
  • Experience with media reporting/analytics tools such as Google Analytics & Google Data Studio
  • Creative thinker with a positive attitude and an insatiable appetite to learn, experiment, and evangelize your insights to the marketing team
  • Excellent communication skills, proofreading, and attention to detail 
  • Comfortable working in a team environment

Don’t worry if you don’t tick every box in order to apply, we’re always happy to review applications and take all experience into consideration.  We do our utmost to provide feedback where we can!

Not required but considered a big plus

  • Google Ads Professional Certification
  • Experience with B2B/Technology and/or demand-driven digital media campaigns such as webinar registrations, eBook downloads, and content syndication
  • Experience with marketing automation platforms such as Marketo, Hubspot

Why work with us?

  • Work in a fun and supportive environment with regular social events.
  • Excellent career progression - take LearnUpon where you think it can go.
  • Structured learning environment.
  • Competitive salary and company ESOP.
  • Employer Contributed Pension. 
  • Private health insurance.
  • 25 days annual leave + 1 annual company wellness day off.

What is the Hiring Process?

Applicants for the position can expect the following hiring process:

  • Qualified applicants will be invited to schedule a 30-minute call.
  • Successful candidates will then be invited to a series of practical interviews.
  • Finally, candidates will have a short interview with our CFO.
  • Successful candidates will be contacted with an offer to join our team.

By applying for this job, you agree to LearnUpon's Privacy Policy. Find out more about our privacy policy here

Visit our  Careers page  to find out more about working for LearnUpon, and check us out on Instagram.

Apply for this Job

* Required