Business process transformation solutions, also known as SAP Signavio solutions, and enterprise architecture management, SAP LeanIX, can help companies succeed in their digital transformation and continuously improve performance by helping understand, innovate, and transform processes – fast and at scale.
The Customer Marketing Senior Specialist supports the VP, Global Programs and Events and the CMO Market Impact within SAP Signavio and SAP LeanIX, and plays an essential role in sourcing, producing and publishing customer marketing content strategy, assets and messaging to support the business to achieve awareness and pipeline objectives.
The content created in this role should help improve brand awareness, demand generation, pipeline acceleration, and customer advocacy through different assets and activities developed in partnership with customers and other business areas within SAP Signavio and SAP LeanIX.
In this role, you will be working in a cross-functional team that values trust, respect, and diversity. We are looking for people who share our passion for creating products that people love to use. To thrive in this role, you are someone who appreciates close collaboration, open communication, and feedback.
Typical position requirements, responsibilities and tasks include:
- Spearhead the collection and documentation of customer success stories that reflect the benefits and value achieved with SAP Signavio and SAP LeanIX solutions, including asset creation as well as internal and external promotion
- Contribute to marketing business planning based on corporate priorities, product/solution value proposition and audience needs, including maintaining customer marketing activities as a strategic priority within SAP Signavio, SAP LeanIX and SAP
- Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging and respective solution/industry expertise.
- Collaborate across marketing to create the customer journey and associated customer-facing content and offers to drive customer demand from new customer acquisition through renewal.
- Serve as evangelist for the target audience and the solution both internal and external to SAP.
- Provide direct support (i.e. deal support, messaging, deal cycle, analysis, etc.) to marketing Channels of Excellence, go-to-market and sales teams to land the value proposition, maximize customer value and drive demand
- Assess, analyze, and evaluate market reactions (i.e. via social media channels) to optimize marketing strategies and influence offers and communication.
- Be a part of global project teams and contribute to the development and success of marketing content and campaigns, including close collaboration with Sales, customer engagement positions, and senior executives.
YOUR PROFILE
- Minimum 4 to 6 years of marketing execution experience preferably within customer marketing in a multi-national company
- Experience working with sales and other stakeholders
- Experience in B2B marketing
- Experience in the IT industry
- Professional experience in any or several of the following fields: program management, journalism, market and trends research, interviewing, copywriting, editing, storytelling, content creation, and B2B content marketing
- Experience in managing multiple projects and stakeholders simultaneously whilst conforming with required deadlines
- The ability to successfully interact with colleagues and executive management and manage competing stakeholder demands at all seniority levels
- Very strong interpersonal, verbal, presentation, and writing skills in English (German is a plus).
- A focus on results and execution, with motivation to work with an international and intercultural team and thrive in a dynamic, fast-paced environment
- Capacity to deliver high-quality work under time constraints and with limited supervision
