Location: Pacific Palisades, CA (will be remote until further notice due to COVID-19)

About Hello Bello:

Hello Bello is so much more than just a baby company – we're on a mission. We believe in 'Premium for All' and are committed to creating the highest quality products at the most reasonable cost, because every child deserves the best. We believe in doing better for babies, parents, and the planet. We believe in doing good and giving back. We believe in exceeding expectations and going above and beyond. And while it's all serious business to us, we also believe in having fun – and we try to with product design, content, and community. And obviously with each other, too. Join us!

Role Summary: 

Hello Bello is looking for a passionate Growth Marketing Manager to run our paid campaigns on Affiliate, Influencer marketing, Facebook, Google ads and other search and display ad platforms. You will conceptualize, design and implement Hello Bello’s customer acquisition strategy on these channels, and also closely collaborate with the design team to continuously advance creative testing. The Growth Marketing Manager will create and maintain metrics and KPI’s related to these channels while ensuring that channel performance aligns with the rest of the brand’s paid marketing efforts to maximize the ROI of our media mix. 

Responsibility:

  • Own and develop the growth strategy for programs on channels such as affiliate, credit card rewards, display, paid influencer, direct mail and more 
  • Manage creative feedback loop and creative requests for paid social and develop testing roadmap that continually tests new assets to maximize click through- and conversion rates
  • Own product feed management and optimizations for use in paid search, paid social and affiliate
  • Update marketing pro forma on a weekly basis for main KPI's (ad spend, conversions, CPA, revenue, etc.)
  • Set up, run and continuously monitor all campaigns for maximum performance on KPI’s such as conversion rates, cost of acquisition etc.
  • Monitor the competitive environment and follow industry and ad platform trends and products to ensure that Launched LA’s Marketing efforts are always top of the class
  • Collaborate with the analytics team to ensure that the ROI of all campaigns meets and exceeds overall ROI and customer LTV requirements
  • Implement tracking pixels as needed and ensure that the overall technical infrastructure is in place to support the expansion of all campaigns

Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration, Digital Media or other related field
  • 3-5 years of professional work experience as a Growth Marketer 
  • Experience overseeing paid campaigns on Facebook, Instagram and/or Google ads or affiliate and influencer marketing, preferably with a DTC company or in a agency with DTC clients
  • Solid understanding of social media best practices
  • Excellent organizational and project management skills
  • Very strong analytical and advanced MS Excel skills 
  • Advanced knowledge of Google Analytics
  • Ability to work in a fast-paced, ever-evolving environment 

Benefits & Perks:

  • Medical, dental, and vision insurance
  • 401k and FSA option at your discretion 
  • Paid Vacation and Holidays
  • Employee discounts on Hello Bello products

Apply for this Job

* Required