Location: Remote

About Hello Bello:

Hello Bello is so much more than just a baby company – we're on a mission. We believe in 'Premium for All' and are committed to creating the highest quality products at the most reasonable cost, because every child deserves the best. We believe in doing better for babies, parents, and the planet. We believe in doing good and giving back. We believe in exceeding expectations and going above and beyond. And while it's all serious business to us, we also believe in having fun – and we try to with product design, content, and community. And obviously with each other, too. Join us!

Role Summary: 

Hello Bello is looking for a highly enthusiastic and strategic Director, Sales - Conventional Grocery & Natural to lead the sales and business development of our grocery and natural channels. You will play a critical role in creating and executing a robust sales strategy to drive profitable growth across this channel that integrates the customer’s merchandising strategies with the company’s business and brand strategies. 


  • Manage the grocery & natural channel with a primary focus being on accounts such as Kroger, Safeway, Albertsons & more. Leverage relationships at all levels of these accounts through development/evolution of a best-in-class customer strategy and represent the needs of the customer
  • Regularly monitor and ensure the attainment of all key metrics for the grocery & natural channels, including revenue, profitability, productivity, trade planning, promotional planning, budgets, and customer service goals, with a focus on the growth that will create the necessary momentum to achieve future goals
  • Responsible for category management, account & operational analytics, and development of data and fact-based strategies derived from these insights to grow volume profitability for both customers and the business
  • Develop & evolve plans for the grocery & natural channel that integrates the customer’s merchandising strategies with the company’s business and brand strategies 
  • Consistently communicates with the leadership team to ensure they are informed of current trends, requirements, and level of competitive activity within these accounts
  • Collaborate with marketing on developing category leading programs that deliver meaningful results with retail partners
  • Recognize corporate goals and balance the need for profit versus volume; develop, contribute, and implement ideas for execution of plans that deliver the appropriate balance between these two
  • Interact daily with cross functional departments, direct & indirect reports, and other employees in a manner that reflects company values, fosters open two-way communications, and contributes to superior employee relations throughout the company


  • Bachelor’s Degree in Business Administration, Communication, or other related field
  • 10+ years of progressive sales management experience and a proven track record of driving profitable growth in a new and emerging brand
  • 5+ years of experience expanding conventional grocery & natural channels within the consumer-packaged goods industry
  • An in-depth understanding of the key components of the sales and customer marketing functions with a background of achievement in strategic and business planning, sales and trade spend management
  • Experience leading and partnering with brokers
  • A history of leading positive change efforts that have driven organization growth
  • Demonstrated ability to drive and deliver outstanding results from a quality of customer service, revenue, and profitability perspective
  • Outstanding leadership and partnering capabilities within a flat organization. Well-developed business and financial management skills
  • Proven success in effectively managing across a diverse and sophisticated customer base – understanding and being able to leverage key customer initiatives and drives
  • Strong analytical skills and the ability to transform data to information

Benefits & Perks:

  • Medical, dental, and vision insurance
  • 401k and FSA option at your discretion 
  • Paid Vacation and Holidays
  • Employee discounts on Hello Bello products

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