WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

MUST HAVE: Direct response copywriting expertise, writing video scripts, and leveraging performance metrics to influence copywriting decisions

EXPERIENCE: 4+ years copywriting experience with an emphasis on direct response across a variety of paid channels (Facebook, Google, YouTube, Email, etc.)

YOUR ROLE

As a Senior Direct Response Copywriter at FinanceBuzz, you'll write snappy, performance-driven copy that will be seen by over 44 million readers daily across various paid channels. As part of our mission to democratize financial independence, you'll play an integral role by educating our audience about the various financial products and services our advertisers offer.

To succeed in this role, you need to be a multitasker who can juggle multiple tasks without getting overwhelmed. You excel working with multiple teams, can easily pivot between changing priorities, and have a passion for data. You can think holistically about how your copy is presented to our audience, especially when crafting video scripts and shot lists. You're also not afraid to speak up, share your ideas, and ask questions when you need help.

When it comes to wordsmithing, you're a confident writer who produces clean copy and turns drafts in quickly. You use learnings and feedback to craft messages that deliver the desired business results (clicks, conversions, etc.) You enjoy diving into the data to inform your creative choices, crafting new copy tests, and reporting to the team on actionable insights.

You'll work across a range of personal finance topics, combining an understanding of audience intent with product and compliance knowledge to create copy that both informs and performs. Bonus points if you can make insurance and debt relief sound electrifying.

In short, your goal is to write clear, concise, performance-oriented copy in the FinanceBuzz style and tone across all our marketing platforms, including:

Paid video ads
Paid social
Paid search
Email
SMS
Push notifications

QUALIFICATIONS

4+ years of experience in copywriting, preferably for paid channels, with 2+ years of experience with direct response and 1+ years of experience writing video scripts
Practice writing for a variety of paid channels, including Facebook, Google, YouTube, and email
Experience with different copy mediums, including ad copy, emails, and landing page copy, but especially with video scripts
Understanding of performance metrics and the ability to use data to influence creative decisions
Online portfolio with recent work samples
Experience writing about financial services or technology is a plus

WHAT YOU NEED TO SUCCEED

Excellent verbal and written communication skills
A passion for data and using analytical skills to fuel creative decisions
A strong foundation in direct response copywriting
An eye for detail
Ability to work both independently and with a team
Comfortable in a fast-paced startup environment where adaptability is key
An inherent motivation to make big things happen

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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