Launch is an agency that creates digital products and experiences. But that doesn’t tell the full story of how we apply strategy and creative thinking. We solve complex problems through research, analysis, and firsthand conversations with users. Our multidisciplinary team brings research and strategy together, building user-friendly designs that engage and inspire. Learn more about our team and culture.

 

The Role 

The Senior Copywriter is a client-facing role that harnesses the strengths of those around them to achieve group and company objectives. You are curious and approach projects with enthusiasm and wit. You’ve written in every channel imaginable and for many types of clients especially tech. You possess the gift of mentoring, passing on constructive writing skills and growing other writers. You love to concept with art directors and visual designers. You can weave emotion into client communications which in turn allow them to connect with their audience. You can tap into insights from different personas and connect with any audience. 

  • Inspire excellence in all short and long forms of copy across multiple channels.
  • Shape language and tone based on client brand standards. 
  • Lead research and stakeholder interviews to determine goals, needs, information gaps, and strategies — then translate them into original copy.
  • Mentor other writers and collaborate with multiple capabilities and clients.

  • Edit, fact check and apply SEO practices to optimize content.

 

The Requirements

  • Ability to think conceptually to produce a high level of creative across multiple projects.
  • 7+ years experience as a Copywriter, including at least 3 years of agency experience.
  • Collaborate cross functionally as a brand steward, consistently coaching the broader team on use of brand identity and brand voice
  • Collaborate with cross-functional teams: UX, content and development.
  • Experience managing expectations of and presenting to internal and external stakeholders.
  • Exceptional presentation, communication, and organizational skills.

 

The Responsibilities:

Leading Copywriting on Projects – 90%

  • Problem-solve, and decisively lead projects with empathy and authority.
  • Present work, tell a great story, and anchor the work in strategic insights.
  • Mentor, inspire and provide guidance and clear direction to team members.
  • Conduct regular work reviews with appropriate stakeholders ahead of internal and client reviews.
  • Conduct brainstorms and group work sessions 
  • Exceptional presentation, communication, and organizational skills.
  • Assist in estimating resource needs and schedules.

  • Continuously look for opportunities to improve team collaboration.

 

New Business Pitches and Ideation - 10%

  • Bring enthusiasm, wit and poetry to new business pitches with ideas that inspire.
  • Research and recommend strategic and creative insights for prospective clients.
  • Work with Project Management on new business scopes by helping to create the project plan for prospective clients.

 

Launch is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Reporting Structure

Reports to Lynn Pulsifer, Executive Creative Director.   

Expected % of time spent traveling 0%

 

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