Landor is looking for a Brand Performance Director to join our Tokyo studio. Could this be you?
We are Landor.
World-leading brand specialists.
Consulting. Design. Experience.
Connecting business strategy to brand.
Bringing every facet of brand to life.
Creating brand-led experiences for talent & customers.
United in our drive to make a positive difference.
Proudly part of WPP.
We build brands, designed to transform.
Our Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.
What you’ll do
Measure, quantify & monetise, predict & project the impact of brand. Give clients greater certainty over their strategic brand and business decisions that support brand transformation deliverables from the wider team.• Help grow our insight, analytics and modelling offer. Globally leverage key tools, such as brand portfolio optimization, brand investment modelling, brand & business planning, brand equity modelling, brand health/KPI tracking, concept testing and segmentation.
- Deliver projects that measure brand equity, stress test new concepts, segment customers, enable brand-led business case development.
- Build 5-year projective models for brand equity as well as 5-year financial plans to support business cases for brand change.
- You will set up, run and analyze data from primary quantitative and qualitative research, where required to support future modelling and to identify insights to help inform brand strategy.
- Manage supplier relationships to ensure successful project delivery.
- Mentor, coach and effectively collaborate with junior team members.
What you’ll need
- Extensive experience in a similar role gained within a brand/design or marketing services agency, ideally across both B2C and B2B categories.
- An understanding in building future-facing models, including financial models, ROI measurement, brand and business value, setting up and tracking commercial KPIs, and working with predictive models and tools.
- Experience in managing and growing client relationships as well as developing, pitching and winning new business.
- Confidence managing and leading a team.
- Excellent communication skills across all levels in both Japanese and English.
Our commitment to diversity and inclusion
We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.
Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.
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