Performance Marketing Manager

About Ladder:

Location (Palo Alto, Hybrid or Remote)

We saw a problem within the life insurance industry: getting covered took too long, involved too much paperwork, and required too many in-person meetings with sales agents. Having lost his father at a young age, our CEO, Jamie, was determined to make it easier for people to get the coverage they needed to provide for their families. So, we got to work. We developed a method of real-time underwriting leveraging AI and, in doing so, reduced the months-long process of applying for life insurance to minutes. Our digital experience is quick (instant decisions!), loved by users (check out our Trustpilot or Google reviews) and prolific ($60 billion+ in coverage provided).

This is a remote role based role in one of the 23 States Ladder is currently hiring in - AZ, CA, CO, CT, FL, GA, IA, KS, MA, MD, MN, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, WI. 

Please note, Ladder is not currently sponsoring or transferring OPT or H1-B visa's.

About the role  

Ladder's Marketing team is seeking a Performance Marketing Manager to oversee and optimize our affiliate and digital marketing efforts. 

This role is ideal for someone passionate about leveraging data to drive decision-making and crafting insights that make an impact. You'll play a critical role in managing affiliate partnerships, running Ladder ad campaigns, and using analytics to shape marketing strategies. If you're a highly analytical, data-driven marketer looking to join a mission-driven team, we’d love to hear from you.

How you'll make a difference

• Analyze performance metrics across affiliate and digital channels, delivering actionable insights to inform marketing strategy and drive ROI.
• Conduct deep analysis of affiliate and digital channel performance, providing recommendations to optimize traffic, conversion rates, and scalability.
• Develop and present data-driven reports, dashboards, and visualizations to track KPIs, monitor campaign success, and enable strategic decision-making.
• Optimize and assist in account management of affiliate relationships and identify opportunities to improve results.
• Assist the team in executing digital advertising campaigns, with a focus on Google Ads and Meta, ensuring efficient, scalable performance.
• Collaborate across internal teams (revenue, product, design, engineering, legal, and compliance) to align on strategies and projects.
• Support the creation and compliance approval process for marketing content across affiliates and digital channels.

Who You Are

• Highly analytical and data-driven, with the ability to translate numbers into meaningful insights and strategies.
• Strong proficiency in tools such as Tableau and Bigquery.
• Proficient in managing affiliate partnerships and proven experience running Google Ads and Meta campaigns, with an understanding of digital ad optimization.
• BA/BS degree with 3+ years of experience in performance marketing or demand gen. Statistics background preferred.
• Experience creating marketing reports and presentations for leadership and stakeholders.
• Strong communicator with experience presenting data and insights through reports and decks.
• A self-starter with a track record of success in fast-paced, cross-functional environments.
• Experienced in managing marketing content, including compliance approvals.
• Comfortable working with cross-functional stakeholders and navigating ambiguity.
• A team player with strong interpersonal skills and a positive, solutions-oriented mindset.
• Familiarity with affiliate platforms (e.g., Impact Radius) is a plus.

What we Offer

Whether you work in our beautiful office in Palo Alto or remotely, Ladder is highly collaborative and fun. To support you in your role, we offer fantastic perks and benefits that reflect our mission of care and support, including:

• Excellent medical, dental, and vision coverage | We offer competitive healthcare and dental plans for you and your family.
• Flexible paid time off | Take the time that you need to rest and recharge, including our week-long winter holiday closure. 
• Stock options | We offer competitive stock option packages to participate in the success of building Ladder.
• A rewarding 401k match program | We'll match up to 4% of your contributions as you save for your retirement goals.
• Commuter benefits | When you work from the office, you will receive pre-tax benefits for your commute and free parking.
• A stocked, beautiful new office | Located in downtown Palo Alto, our office was specifically designed to accommodate all working styles. We've invested in technology to support our hybrid team, plus we provide office snacks and catered lunches so that team members can work well and have fun together.
• Paid parental leave | We think it's crucial that new parents have time to adjust to their new lives without worrying about work, so we provide all parents inclusive of birthing, adoption, or fostering ten weeks of paid baby bonding.
• Work-from-home flexibility and support | We recognize that everyone's homelife is different and support remote and hybrid work. Upon joining, we provide a one-time $500 remote office stipend for all team members and then a monthly $150 stipend to cover WFH costs such as the internet.
• Fun company-wide events | Whether we work locally or remotely, we genuinely enjoy spending time together. That’s why we plan fun virtual and in-person events to let loose and laugh.

The base pay range targeted for this position is $110,000 - $135,000 per year. Base pay is determined by market location and may vary depending on job-related knowledge, skills, and experience. This role is eligible for equity and benefits as shared above.

Ladder is building a diverse team of talented and enthusiastic people. We are an equal opportunity workplace. At Ladder, differences are celebrated and supported to benefit our people, product, and community. Let us know why you're interested in this position and what unique contributions you can make to the Ladder team. We look forward to hearing from you.

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