About Kustomer

Kustomer is the platform for customer experience that focuses on customers, not tickets, enabling companies to know everything about every customer to drive informed actions. Used by Slice, Glossier, Outdoor Voices, and more, Kustomer provides businesses with a full view of every customer's lifetime. Kustomer unifies all relevant data, customer history, apps, and systems. Kustomer was founded in 2015 with headquarters in New York City.

About the role

The Marketing Operations Manager is responsible for flawlessly automating and executing online and offline marketing activities through a variety of systems, most notably Marketo and Salesforce. A member of the Revenue Operations function, the role will work closely with marketing, sales, and business development to drive efficiency in process at scale, by providing insights into marketing effectiveness through attribution and reporting. More broadly, the role will create an alignment between people, process, and metrics. A successful candidate will have a strong understanding of digital marketing, demand generation, and the methods to measure success in marketing disciplines.

You'll Be Responsible For:

  • Plan, oversee, and execute marketing campaigns using Marketo
  • Collaborate with marketing stakeholders to create strategic segmentation for various marketing campaigns. Everything from pre-event list building to advanced segmentation for lead nurturing programs.
  • Be the point-contact for the marketing team in the development of campaign landing pages, forms, or other digital assets to support demand generation programs
  • Attribute leads to appropriate marketing and sales programs
  • Track lead generation, customer acquisition sources and campaign effectiveness through Marketo, SFDC, and Bizible
  • Work with Revenue Operations to track the demand generation funnel and account-based funnel so as to provide reporting to marketing and sales leadership
  • Integrate data from disparate systems in order to report effectively on marketing results and drive business decisions
  • Create, optimize, and maintain processes and best practices for lead/account nurturing and lead/account scoring
  • Be the owner of data-hygiene in the marketing database
  • May involve handling sensitive personal data

Your Qualities:

  • You have 2+ years of experience with marketing automation tools like Marketo, Eloqua, or Pardot
  • You have experience with Salesforce
  • You have strong analytical abilities and a comfort with Excel
  • You are detail oriented
  • You are a self-starter and thrive in a dynamic environment
  • You have experience in managing projects with multiple stakeholders

Bonus points:

  • You have a strong interest in technology
  • You have worked closely with a sales team in a B2B sales environment
  • You have worked in an ABM-minded marketing organization
  • You have experience with Bizible and Google Analytics
  • Marketo Certification
  • Basic HTML and/or CSS knowledge

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, commuter benefits, and a flexible vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Kustomer are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.