Kustomer is the platform for customer experience that focuses on customers, not tickets, enabling companies to know everything about every customer to drive informed actions. Used by Slice, Glossier, Outdoor Voices, and more, Kustomer provides businesses with a full view of every customer's lifetime. Kustomer unifies all relevant data, customer history, apps, and systems. Kustomer was founded in 2015 with headquarters in New York City.
About the Role
The Director of Demand Generation manages all aspects of customer acquisition. This includes managing a high velocity, results driven team focused on defining the right programs, marketing mix, budget and metrics by target market and space. Combining digital, content and event marketing, you will own the buyer journey and marketing automation, working closely with the marketing operations and content/solutions team, and drive to market very focused and ROI-based programs with agility.
You'll be responsible for:
Owning all demand programs for acquisition through loyalty and retention
Marketing automation and campaign management ownership
Defining the metrics and ROI-based marketing KPIs of the demand generation function
Defining the relevant outbound ABM target program to fit the defined GTM audience
Developing webinars and educational thought leadership, paid and earned events, including customer and BD activities
Owning and managing the database per target audience and program
Managing all relevant vendors including digital marketing, ABM, content and data
Ownership of website & all digital activities
May involve handling sensitive personal data
B2B/SaaS demand generation experience with proven success
Over 2 years of leading and managing demand generation function/team
Experience with Marketo and Salesforce with ability to own marketing campaign automation
Experience in driving ROI-based marketing programs and events
Drives results, working hand-ons while focusing on agile, measured, tested execution of programs
Ability to be flexible and make decisions quickly
Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, commuter benefits, and a flexible vacation policy.
Diversity & Inclusion at Kustomer
Kustomer is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.