Role Overview

We’re looking for a proactive and creative Employer Branding Specialist who can independently manage social media strategy, content creation, branding campaigns, and campus recruitment support. This role requires someone who is both strategic and hands-on, with a passion for storytelling, employer brand marketing, and university engagement.

Key Responsibilities

Own and manage social media channels (LinkedIn, Twitter, Instagram, and others) to enhance our brand presence.
Plan and maintain an editorial calendar for employer branding content, ensuring consistency and engagement.
Write, design, and publish engaging content (social media posts, blogs, employee spotlights, videos) to showcase our company culture, team, and career opportunities.
Collaborate with employees, hiring managers, and HR to gather authentic content and stories.
Create visual and multimedia content using tools like Canva, Adobe Photoshop, or basic video-editing software.
Utilize Google Analytics, LinkedIn Insights, and other tools to track and measure the performance of employer branding campaigns.
Monitor social media engagement metrics and adjust strategies to maximize reach and effectiveness.
Support campus recruitment efforts, including building and maintaining relationships with professors, career centers, and student organizations.

Requirements

2+ years of experience in employer branding, content marketing, social media management, or HR-related branding.
Strong copywriting and storytelling skills with the ability to create engaging content.
Experience managing social media platforms (LinkedIn, Twitter, Instagram, etc.) for employer branding purposes.
Proficiency in Google Analytics, LinkedIn Analytics, and other tracking tools for performance measurement.
Ability to independently plan, execute, and track employer branding initiatives.
Strong collaboration and communication skills to work with HR, marketing, and leadership teams.
Basic design skills using Canva, Adobe Photoshop, or other content creation tools.
Knowledge of fintech, AI, or trading industry trends (or a strong willingness to learn).
Bilingual proficiency in English & Mandarin

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