You - 

If you have an inquisitive mindset that fuels your desire to constantly learn, improve and iterate, an ability to narrate a persuasive story to drive great adoption to newly launched products, think strategically on how to penetrate a well established market, or even create a new one, then your place is with us! 

 

We - 

are Koru - a groundbreaking venture foundry created by the Ontario Teachers' Pension Plan that builds new business models, experiences, and technologies to drive disruptive growth for their portfolio companies. We merge the good facets of the corporate world (Stability, Funding, Domain expertise, Credibility) together with great attributes of a fast paced startup (Agility, Quick iteration, Scrappiness, New technology, Flat structure). 

 

At Koru -

You can unleash your growth marketing superpowers working side by side with a carefully selected group of startup veterans who recognize how critical it is to think through the go-to-market strategy as part and parcel of the product and tech strategy and support your efforts. Being based on an intimate understanding of customers and the market is not a nice to have for Koru, but an essential part of how we approach disruptive innovation from early exploration to commercial launch and scale. As we continue to build new ventures, you will have an opportunity to be exposed to a wide array of industries, be a vital voice around the decision-making table, go deep within one venture and help shape what growth marketing actually means at Koru for years to come. 

 

Our commitment to diversity, equity and inclusion -

Diversity of perspectives and experience is at the core of how we approach disruption and innovation. We believe in fostering an environment where team members of all backgrounds can feel comfortable bringing their whole selves to work every day. We aim to ensure all of our employees work in an environment that makes them feel valued, heard and supported while they strive towards career pursuits and their personal and professional growth.

 

Responsibilities

  • Demonstrate growth leadership and guidance across all stages of Koru ventures from early exploration to product build and commercialization
  • Define and drive the growth strategy, execution, and optimization across our digital businesses, both B2B and B2C at all stages
  • Define and implement multi-channel growth strategies based on product needs across the fullest range of marketing and sales channels
  • Define, execute, analyze, and optimize A/B and multivariate tests
  • Implement market viability tests, price testing, competitor research and branding tests
  • Prepare growth strategy documents, frameworks, and guidelines
  • Convert insights into action - see the customer acquisition process from ideation to execution
  • Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
  • Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
  • Contribute to the development of thought leadership across a range of emerging business, technology and growth topics
  • Vet and build out our growth marketing tech stack partnerships
  • Effectively communicate and manage stakeholders to drive buy-in and overall support of plans
  • Coach and mentor the Growth team in both technical and core competencies
  • Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

Qualifications & Skills

  • 8+ years experience in leading growth marketing teams, managing and optimizing in a hands-on performance marketing role in a start-up and/or digital environment, actively acquiring users and/or growing and retaining a more mature digital business
  • A proven track record of success in scaling digital business through cross-channel user acquisition, conversion and retention initiatives
  • A passion for building, bringing to market and scaling digital products and services
  • Experience launching multiple digital products
  • Experience scaling web-based and native mobile products and services
  • Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
  • The capacity for self-motivation, independent initiative and creative problem-solving
  • A diligent attention to detail and strong technical intuition
  • The ability to manage time and schedules to meet aggressive deadlines and influence through persuasive written and verbal communication
  • Excellent leadership skills with experience collaborating with cross-functional teams
  • Passion for data and analytics: being comfortable with using business intelligence tools such as Google Analytics, Adjust, Optimizely, Mixpanel
  • A passion for growth marketing and driving customer adoption
  • Willingness to travel

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