Manager, Consulting 

Who You Are and What You'll Do: 

In this role, you will provide Kobie Marketing’s internal and external clients with leading-edge loyalty consulting, strategy, and program design that maximize consumers’ emotional connection over their entire customer lifecycle and deliver enterprise value for our clients.  You will lead forward thinking strategy to better serve global customers and deliver optimized customer experiences.  You will be responsible for developing and implementing acquisition and engagement marketing strategies that grow loyalty globally.  Your ability to set a vision, use data to drive insight, provide actionable, measurable plans, and recommendations to be implemented in partnership with the client.  You are highly self-motivated, a storyteller, and a skilled problem-solver.   

What You’ll Do Day to Day: 

Primary Duties and Responsibilities: 

  • Deliver Loyalty Marketing Recommendations: Provide actionable recommendations that drive business objectives and grow emotional connection by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives 
  • Design and Activate Customer Experiences: Through primary research you build future state customer experiences with activation plans across channels.  Understanding of digital marketing execution to activate recommendations. 
  • Solution & Analyze: Synthesize research and data analysis into insights and recommendations to senior-level clients; Create briefs and playbooks that guide execution of CX, marcom, and technology and data delivery; Build hypothesis-based learning agendas that inform test-and-learn activities 
  • Drive flawless execution: Support our consultative process and help deliver Kobie’s suite of strategic services; Manage scope and deliverables for multiple projects and/or multiple clients while delivering on time and on budget 
  • Communicate compelling stories with data: Derive fact-based, defensible points of view that you can communicate effectively to internal and external stakeholders 
  • Provide thought leadership: Monitor and synthesize market research relative to our clients as well as industry best practices and emerging solutions that can be applied to our clients’ business; Create case studies and fact-based artifacts from your client work 

Knowledge, Skills and Experience That You Will Need to Be Successful in This Role: 

  • Leadership: Strong interpersonal and leadership skills to influence and build credibility across organizational boundaries; team oriented, collaborative, diplomatic and flexible.  Ability to formulate a strong POV and manage high-visibility projects while adjusting strategic plans in a fast-paced and changing environment 
  • Proactive Problem Solver: Outcome-oriented and articulates the desired outcome and works collaboratively to create a path to achieve it.  Critical thinking with natural curiosity, creating clarity from confusion, opportunity from complexity, you don’t need a roadmap because you prefer to create it. 
  • Dealing with Ambiguity: Ability to thrive within an organization with a high degree of ambiguity and fast pace; Comfort in the grey and white space and can cut through the clutter and drive towards results under most scenarios  
  • Influential Communicator: Strong presence and gravitas, a storyteller of data-driven strategy with the ability to clearly present and influence with ideas and concepts  
  • B2C Digital Marketer: Solid grasp of loyalty and/or marketing best practices and trends (earn and redemption of rewards, liability management, CRM, digital marketing, and CX).  Expertise in digital marketing, personalization and omni-channel communication planning and lifecycle campaign activation.    
  • Customer Experience: Ability to create end-to-end CX maps and leverage VOC to uncover customer truths and solve for pain points. Knowledge of UX.  
  • Insights and Analysis:  Understanding of how to execute qual/quant research that drive insight.  Synthesize complex or diverse information; uses intuition and experience to visualize and complement data; ability to effectively communicate and translate business needs around engagement, retention and churn to technical teams; proactively identifies and resolves problems in a timely manner 

Education and Details: 

  • Bachelor's degree required 
  • 3-5 years of consumer (B2C) marketing or management consulting experience 
  • Ideal candidate will have category knowledge in one or more verticals: retail, consumer products, financial services, and travel and hospitality  
  • COVID Vaccine is required in order to meet client travel policies  

 

We are diverse and proud of it. We don’t just accept differences – we embrace, share, and celebrate them! 

Employment at Kobie is based solely on a person's merit and qualifications, directly related to professional competence. We do not discriminate against any teammate or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis under the law.   

We are fiercely committed to fostering a workplace where teammates draw upon their own diverse backgrounds, experiences, and perspectives so that they feel welcomed to bring their authentic self to work every day. While our leadership team fully and completely supports our policy of nondiscrimination and equal opportunity, all teammates share the responsibility to ensure we incorporate the principles of equity, diversity, and inclusion throughout Kobie.  


 

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