Known Global LLC seeks a Manager, Paid Social for its New York, NY location (hybrid).

Duties: Lead Paid Social marketing and advertising projects by setting and overseeing project milestones and ensuring timely and quality deliverables across the team and clients. Lead the implementation of campaigns and optimizations across Meta, YouTube/Google, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn, including account configuration, strategic planning, campaign setup, ad trafficking, and QA. Develop organization documentation to continue to improve upon processes and ways of working for clients and teams. Derive optimizations and new campaign strategies, such as bid approach, A/B tests, and audience or creative analysis to improve performance. Develop and nurture relationships with Social Tech partners to maintain success of campaigns, approaches, and product adoption. Develop measurement framework including brand and conversion lift testing across campaigns to tie performance back to business goals. Build and present strategic media recommendations that include best practices and testing frameworks that will yield successful performance for clients. Perform consultative projects with clients to help understand performance of social campaigns and ways to improve, leveraging technical skills to determine findings and communicate them to clients. Analyze performance and leverage data to develop macro learnings to be applied to future strategy for clients and the agency at large. Oversee social billing activity in media billing systems from Buy Setup to Reconciliation and Invoicing. Assist in training of new hires to onboard them to clients and the agency.

Requirements: Must possess a Master’s degree in Marketing, Market Research, or a closely related field plus 3 years of experience in digital marketing analytics. Alternatively, will accept a Bachelor’s degree and 5 years of progressive post-baccalaureate experience. Must have at least 2 years of experience in advertising (inhouse or agency). Professional experience must include: buying across Paid Social channels within Ads Managers including: Meta, TikTok, YouTube, Snapchat, Pinterest, and Reddit; working across multiple accounts and projects simultaneously; generating data insights to facilitate the development of strategic campaign and audience approaches; brand and conversion lift testing across social platforms, interpreting study results, and presenting findings to clients; executing performance analysis and optimization using Advanced Excel, Looker, or Datorama;

using paid social creative specifications and best practices to inform creative deliverables; and billing inputs and invoice reconciliation for social buys. May telecommute but must be able to report to the New York, NY office at least once a week. Salary is $119,038 per year to $125,000 per year; 40 hrs/wk; Qualified Applicants must send resumes to tacoordinator@known.is ref: MPS/QZ. This position is eligible for incentives pursuant to Known’s Employee Referral Program.

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