Company Overview

Every human-made product on earth traces its roots to chemistry – from food to pharma, from Q-tips to qubits: chemistry makes every innovation possible. Can’t wait for that foldable phone? Thank DuPont. Have a kid and rely on baby wipes? Thank Lonza. Love solar shingles that can power your home? Thank Dow Chemical.

Knowde is transforming the $5 trillion chemical industry starting with the creation of a rich marketplace where people can crush the product innovation life-cycle down from years to days. We’re doing this by creating seller storefronts (2.5K+!) where buyers at any stage of the product development life-cycle can research, discover, collaborate, negotiate and purchase products quickly and repeatedly with a level of information transparency never before seen in this industry. Sellers benefit by reaching outside their existing customer base to share their brands and products with Knowde’s audience of buyers. Buyers benefit from free 24/7 access to innovative tools that make the process of product development easier and less time-consuming. 

Knowde has raised their Series B led by Coatue.

Description

Play a critical role in the success of storefronts on Knowde by utilizing your deep knowledge of and experience with ABM to target key accounts and engage them across a wide range of networks including Facebook, Google, and LinkedIn. This position will collaborate with the Head of KnowdeDigital™ and one ABM Marketing Strategist to develop and implement multi-channel strategies for up to 40 Knowde tenants. You will monitor campaign performance by evaluating data and creating reports on key metrics to assess campaign efficiency, analyze trends, and optimize performance. You will also assist with the production and execution of campaigns by collaborating with designers and copywriters, editing content, and building and launching display campaigns.

Responsibilities

Category

Responsibilities

Strategy

Build ABM strategies that drive traffic and generate leads from key accounts by engaging and nurturing relevant individuals to visit storefronts, download documents and formulations, and request samples and quotes. This includes standard display as well as retargeting and programmatic. Collaborate with other marketing channel strategists (ex. email, social, search) to ensure an informed, comprehensive, and scalable cross-channel approach. 

Management

Collaborate with channel marketing strategists to ensure ABM marketing strategies are implemented, budgets are managed, and results are optimized

Management

Collaborate with the Head of KnowdeDigital™ to find, hire and train U.S.-based display marketing execution teams for all storefronts.

Execution

As needed, conceive, build, and launch display campaigns to drive traffic and generate leads.

 

Qualifications/Skills

Self-starter with a hands-on approach and data-driven mindset

Bachelor's degree in marketing, business or related field

5+ years of experience in marketing

Strong written and verbal communication skills
Knowledge of relevant marketing and analytics tools and applications
Proven track record with ABM campaign management
Strong data interpretation and campaign optimization skills
Ability to collaborate across departments to ensure full funnel visibility

Experience with analytics, attribution, and single page applications is a plus 

Experience marketing for multi-tenant saas platforms is a plus

 

Relevant Tools

Google Display
Facebook
Bing

LinkedIn

Adroll (other ad network aggregators)
SalesForce

ZoomInfo

Looker

G Suite

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