The short & sweet summary

Knoetic has a massively ambitious vision to guide every People & HR decision a company will ever make.

We call our product a “knowledge engine.” Half of it is a super powerful analytics/data platform (Knoetic). The other half is a social network of C-level executives (CPOHQ).

It seems crazy until you see the product in action. Here’s just a small sample of innovative companies that use Knoetic: Amobee, Snyk, Figma, Calm, Curology, Ro, and more.

We recently raised an $18M Series A lead by Accel with participation from thought leaders such as NYT bestselling author Adam Grant, product leaders such as Bradley Horowitz, Gokul Rajaram, Hiten Shah, Shreyas Doshi, and dozens of leading Chief People Officers, founders, and executives.

We’re hiring a Senior Marketing Manager to drive our growth by building our product marketing and content marketing engines. 

 

What you’ll be doing

At Knoetic, we like to be thoughtful and we like to move fast. It’s okay to make mistakes and missteps as long as you learn from them and share your learnings with the team. As a Senior Marketing Manager, you’ll spearhead the generation of inbound leads for our Analytics software.

Within your first week, you will:

  • On-board and learn more about the company’s mission, culture, and values. You’ll write a user manual and a Professional Development Plan outlining exactly how you want to grow professionally over the next 2-3 years.
  • Meet everyone that you’ll work with! Relationships are important at Knoetic and we give you the time & space to meet everyone at the company.
  • Become an expert in our product and understand all the tools we use to be successful.

Within your first month, you will:

  • Spend time understanding our customers, their use cases, and personas.
  • Get plugged into our existing Sales and Marketing processes and work on standardizing key messaging and content.
  • Develop a plan for where to take our product and content marketing.

At three months, you’re fully ramped! You will:

  • Create effective communications strategies that articulate Knoetic's core benefits, and continually test, track, and report on results. 
  • Consistently produce high-quality content (including articles, white papers, blogs, emails, case studies, etc.) that drive inbound interest in Knoetic's offerings.
  • Project-manage all feature launches and external communications.
  • Own product adoption and growth of our Analytics product. You will know the right leading indicators and work alongside Customer Success to ensure customers learn about and use all software features.
  • Be a thought-leader and standard-setter on messaging and positioning at Knoetic.

 

What we’re looking for

  • You have 5+ years of experience with at least 3+ years of product or content marketing experience for a B2B company.
  • You are an outstanding storyteller and can convey complex ideas in accessible ways - your writing is succinct and polished, and you have an eye for design.
  • You work fast, are detail-oriented, and execute projects to 100%.
  • You have a strong business acumen. You understand our main levers and how these drive our key business objectives.
  • You have a demonstrated ability to work effectively with technical teams on the product roadmap, feature-scoping, and launches.
  • You are data-driven and inform your decision-making with research, testing, metrics, and user input.
  • You are a fiercely independent marketing jack-of-all-trades, and you’ll do what it takes to get something done -- whether it’s creating content, drafting email messaging, doing user interviews, designing tests, overseeing SEO, or building a playbook.

 

The key attributes we value in teammates: 

  • You like to win. You don’t want a trophy for effort, you want it for first place.
  • You’re high IQ, intellectually curious, and intellectually humble. You’re not afraid to say, “I don’t know - but I’ll figure it out, fast.”
  • You never say, “that’s not my job.” You take full ownership and responsibility over outcomes. You’re a force of nature that gets the job done no matter what it takes.
  • You make everyone else on the team better. Your presence, positivity, and drive inspires others to step up their game. You put the company above your own wants.
  • You’re known for your work ethic. You pride yourself on being one of the hardest-working person most people know.
  • You’re constantly improving. You know there’s no such thing as perfection, and you’re always pushing yourself (and our company) to be better than you were yesterday.
  • You’re just good. You’re honest, principled, smart, open to giving/receiving feedback, and focused on doing right for the company and doing right for the customer.

 

Why Knoetic?

  • You’re incredibly ambitious and want to build the #1 company in this space, without exception.
  • You make excellent use of GIFs!
  • The standard stuff: competitive salary and benefits (including fun perks for lifelong learners, like a $2,500 learning budget!)
  • Knoetic's cultural values resonate deeply with you (see below)

Knoetic’s cultural values

Written by our founder in 2020.

Intellectual curiosity: I want to surround myself with people who are endlessly curious, who are always asking questions, who are fascinated with understanding others and the world around them. We’re the kids who grew up always asking “Why?”

Intellectual humility: I want to work with people who embrace the scientific method, who go into conversations with an open mind and ear, who are looking for ways to sharpen their thinking, who are delighted to find out when they’re wrong rather than invested in defending why they’re right.

Relentless resourcefulness: Our company should be full of people who will run through walls to get to their goals, who will bring more solutions than problems to others, who will figure out a way to succeed no matter what.

Winning: People who thrive here will only settle for our company being #1. They can only live with themselves if we own the top spot. Second place is last place.

Positive impact on others: There are people, who by the very virtue of their presence, make everyone else around them a better person. It could be because they have unwaveringly high standards. Or are incredible givers that inspire generosity. Or are teachers of their peers. However they do it, they push others upwards. They are culture accretive; their very presence makes everyone else step up their game.

Positivity. You know it when you see it - can-do, optimistic. That doesn’t mean everyone doesn’t have down moments - it just means on balance, you walk away from your interactions with them energized and charged up to do more with your life.

Continuous improvement: We’re always making ourselves better. Stasis is the enemy… if you’re not going forwards, you’re going backwards. Everything is a work-in-progress in perpetuity - yourself included.

Apply for this Job

* Required
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Knoetic are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.