WHO WE ARE

Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, up people’s confidence, and help the world find better ways to care.

Kinship is a coalition that includes:

  • Adopt-a-Pet, the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month 
  • Our world-leading Wisdom Panel™ genetic health screening and DNA testing for dogs
  • The award-winning Whistle™ GPS dog tracker and health monitor
  • Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights
  • VETINSIGHT™ which gives modern pet parents the veterinary and wellness guidance needed to make smarter, more informed health decision for their pets.
  • The Wildest, the destination that helps pet parents keep their cool in the wild world of pet parenting
  • GoodFriend, our recently-launched marketplace for all your pet’s people
  • PetStory, our platform that curates top services for pet parents in Russia
  • FluffyGo, the mobile-first platform is a one-stop solution for science-minded pet parents in China 
  • LEAP VENTURE STUDIO, our accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents

Together, these teams and more work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co

OUR TEAM

Kinship is here to help everyone pet parent like a pro. We’re building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be - and to ultimately create a better world for pets. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets. Learn more at www.kinship.co.

As a core member of the Kinship brand and creative team, the Sr Visual Designer will be responsible for, but not limited to, developing and executing inspiring brand identities, advertising campaigns, design systems and creative storytelling solutions.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

Reporting in to our Design Director, you will care for your assigned Kinship portfolio brand from a visual design perspective, so everything they put into the world looks outstandingly good and connects impactfully and meaningfully with target audiences. You’ll also help us define what the next wave of Millennial pet care brands looks like, and execute and maintain those brands through beautifully designed comms and experiences. 

Specifically:

  • Design brand, campaign, and content platform executions across a wide range of media, that adhere to brand guidelines, and support brand and business strategy.
  • Through your work, set and uphold high standards of aesthetic quality. Work with the creative team and project manager to deliver quality solutions for project pipeline requests swiftly and on time.
  • Collaborate with cross functional teams (marketing, product, dev, social media) to develop leading edge visual communications.
  • Maintain aesthetic consistency for your brands, working to find meaningful expressions within brand standards and guidelines.
  • Help develop, manage, and create evolving visual guidelines, specifically centered around visual expressions and storytelling, including print, digital, OOH, events, video and social assets.
  • Assist in creating brand and social engagement strategy, ideating as well as executing, with thoughtfulness and attention to detail.
  • Continue to deepen knowledge and understanding of best practices, industry trends, and new skills in design.

THE PRO WE’RE LOOKING FOR 

As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you’ll need these qualities to knock it out of the dog park:

  • Courage: A positive outlook with the courage to act and address difficult issues or great opportunities. Takes full ownership and engages others to follow.
  • Values Differences: Recognizes the value that different perspectives and cultures bring to an organization, and so proactively seeks this in projects, building teams, and solving business issues.
  • Learns at Pace: Drives work with real pace, actively learning through this with experimentation when tackling new problems, using both successes and failures as learning fodder.

TECHNICAL SKILLS:

  • Qualified candidates should have 5+ years of experience developing brand design systems and advertising creative that supports brand, campaign and content strategy
  • Proficient in graphic design principles, best practices and trends (typography, grids, layout, color), UX, UI and must be a Figma and Adobe CC expert. 
  • Knowledge of print production processes as well as designing for web.
  • Self-starter, dedicated to crafting and improving visual communication, workflows and processes
  • Passion for building world-class brands and visual storytelling across all mediums
  • Desire to have a direct hand in transforming and growing Kinship and our partner brands

JOIN OUR PROS!

  • Unique opportunities for a customizable career within pet care
  • A super collaborative, flat work environment with direct access to our senior leadership team
  • Work from the hottest cities across the world
  • Dog-friendly workplaces 
  • Medical, dental, vision, 401k match, and pet benefits for you and your family
  • Unlimited paid time off 
  • Flexible work opportunities 
  • Parental leave for the birth or adoption of your new human child (and fur baby)
  • Discounts on pet products, services, nutrition and veterinary wellness plans
  • Welcome kits with pet merch & Kinship swag
  • An extensive onboarding program with a chance to meet all of our leaders across Kinship

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