WHO WE ARE
Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, up people’s confidence, and help the world find better ways to care.
Kinship is a coalition that includes:
- Adopt-a-Pet, the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month
- Our world-leading Wisdom Panel™ genetic health screening and DNA testing for dogs
- The award-winning Whistle™ GPS dog tracker and health monitor
- Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights
- Vet Insight our expert-driven, on-demand pet health platform
- The Wildest, the destination that helps pet parents keep their cool in the wild world of pet parenting
- GoodFriend, our recently-launched marketplace for all your pet’s people
- PetStory, our platform that curates top services for pet parents in Russia
- FluffyGo, the mobile-first platform is a one-stop solution for science-minded pet parents in China
- LEAP VENTURE STUDIO, our accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents
Together, these teams and more work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co.
