Who are we?

Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

What you’ll do......

As the Sr. Manager, Integrated Communications & Brand PR you will manage all external communications efforts as a key member of the Integrated Communications and Marketing team. This role requires strong media relations and media landscape knowledge, project management, creativity, presentation skills, while also being able to thrive in a fast-paced, collaborative, and entrepreneurial setting.

The Sr. Manager, Integrated Communications & Brand PR you will be the day-to-day lead for earned media, as well as external agencies and the internal team for communications and marketing programs. And this is how you will do it….

Communications/Media
• Lead and support KIND campaigns across all marketing workstreams, collaborating with stakeholders to deliver programs against key priorities while seizing opportunities for culturally relevant, reactive campaigns
• Lead all external media communication launch assets, finalizing materials like press releases, media strategies, spokesperson talking points and reports
• Support future KIND campaign planning to continue telling KIND’s story in an impactful, mediable manner
• Support the development and management of the corporate reputation and communications strategy, working directly with Sr. Director of Communications & Purpose
• Prepare and staff executive leadership interviews, meetings and speaking opportunities with senior leadership
• Develop and maintain relationships with key members of the media, across consumer and business media, ensuring an earned media expertise is maintained
• Oversee all news engine efforts and events, ensuring media impression goals are maintained and activations support telling KIND’s purpose narrative in the most mediable way as possible
Team Management
• Manage the Integrated Communications Coordinator, ensuring personal long-term success at KIND and achieving monthly news engine goals
• Manage communications team budget
• Serve as the day-to-day team lead to the brand communications agency as well as the events and activation agency
• Serve as the day-to-day communications liaison to internal team members for any external communications needs

What you’ll bring to KIND.....

• Strong media relations
• Strong writing and presentation skills
• Project management experience with external and internal partners that enable projects to move quickly from start to finish, and be executed with excellence
• Ownership mindset and consistent delivery on commitments
• A willingness to challenge our way of work to maximize our resources and enhance our success from a media standpoint
• Management experience of team members, as well as with external agencies

You are…

• Confident, driven, self-starter with ability to work autonomously and multi-task
• Passion for driving results and living the KIND core values
• Dialed into culture and are constantly scanning landscapes across culture and wellness while scanning social trends to derive news hooks
• Strong team player and able to lead projects but also possess the ability to work independently
• One who takes initiative and demonstrates resourcefulness as a self-starter
• Able to manage up, as well as coach direct reports and external agencies
• Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness

You have…

• 8+ years of public relations experience, including 2+ years of agency experience and in-house experience at a food/health/wellness brand
• B.A. in communications
• Strong media relations and organizational skills
• Attention to detail and can manage and implement programs with excellence with support of internal and agency partners
• Strategic thinking capabilities and can develop creative programs independently as needed
• An interest in purpose-driven storytelling

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $107,500 to $137,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What KIND offers...

KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.

Competitive salary, including a target bonus and an impressive benefits package!
Flexible Paid Time Off. Choose what works best for you, including summer hours
Excellent health, dental & vision insurance, with options to fit you & your family’s needs
Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
Casual office dress code - feel free to wear your KIND gear
Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
Training & tuition reimbursement program, because continuing to learn matters and we support your development
A dynamic, ambitious, fun and KIND work environment
The opportunity and responsibility to be KIND everyday

EEO

At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Privacy Policy

KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html

To view your privacy choices please follow this link.

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