Help shape the future of education with Khan Academy.  We are a nonprofit education technology organization with a mission of providing a free, world-class education for anyone, anywhere.  Today, over 15 million learners, teachers, parents & school & district leaders around the world use Khan Academy each month. But we believe this is just the tip of the iceberg!

We are looking for a Senior Segment Marketer who will own the marketing strategy and execution to schools & districts in the United States for two of Khan Academy’s products: Khan Academy Districts and MAP Accelerator in support of our goals to increase the number of students licensed to use these products by 4x in the next 3 years while deepening usage level by these students. You will combine an understanding of education marketing trends, a track record of developing successful marketing strategies and a willingness to roll up your sleeves and execute on the marketing strategies that you play a central role in developing. 

As the Segment Marketer for Districts, you will have two goals: (1) Generate awareness and leads of Khan Academy’s products for districts & schools; and (2) Drive deep engagement & usage of Khan Academy’s products by contributing to engagement campaigns & activities. In this role, you will work closely with Khan Academy colleagues in sales, customer success, product development, and consumer marketing--as well as with external partners--to achieve these two goals. 

This individual will join a team of colleagues working to support a growing set of school district customers and will be the first full-time employee focused on marketing & engagement to school districts, providing them with a great opportunity to make their mark on our organization. 

A successful candidate will be a creative & strategic thinker who is passionate about education & can independently develop insight- and data-driven marketing strategies & work collaboratively with others to bring them to fruition.  

Responsibilities

  • Craft & drive the go-to-market marketing strategy for Khan Academy Districts and be the partnership marketing lead for MAP Accelerator. 
  • Must be able to connect target audience with message maps & a prioritized list of marketing channels 
  • Able to create compelling district-facing content (sales enablement collateral, presentations, etc.)  to connect product features to benefits and help districts & educators understand how our product & content is differentiated from competitors
  • Must be comfortable working collaboratively and cross-functionally with colleagues to execute on a marketing strategy on time & within budget 
  • Able to identify, nurture & amplify success stories in service of sales
  • Able to identify in-product marketing opportunities as well as engagement campaign opportunities to measurably increase either awareness or engagement 

 You may be a good fit if you have 

  • Excellent general marketing skills
  • Understanding of the educational marketing industry, buyer personas & current trends
  • Excellent analytical thinking, both quantitative and qualitative
  • Able to translate thinking into clearly distilled communications for internal & external audiences 
  • A skilled public speaker: at events, during presentations, and in both in-person and virtual settings
  • Able to clearly analyze competitive market, take a stand on our current & prospective differentiators, and translate the analysis into external messaging
  • Leadership skills: looks for opportunities to strengthen teams of colleagues, takes initiative, able to think both short and long term to accomplish goals 
  • A team player mentality: we are a small and nimble team, so each member must be willing to roll up their sleeves and execute independently
  • Familiarity with online tools used for email automation (we use Sailthru), design (we use Figma), and CRM (we use Salesforce). 
  • Open to working out of the Mountain View CA office or traveling there 2+ times a year (once it is safe to do so as our office is currently closed)
  • Able to work +/- 1.5 hours from Pacific Coast time, as most cross-functional collaborators are located in PT

How to Apply

  • Submit your resume via the online job application
  • Address the following prompt in the space provided below: We believe that reaching all learners requires a team that is diverse in every respect, and we are looking for individuals who will help us fulfill our mission by adding to the diversity of our team’s experiences, perspectives, and mindsets. With that in mind, tell us briefly how your experiences and perspectives - whether personal, professional, academic, or in your own classroom - would contribute to the diversity of our team and our ability to understand and address the needs of all learners.

Learn more

 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Khan Academy are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.