Help shape the future of education with Khan Academy. We are a nonprofit education technology organization with a mission of providing a free, world-class education for anyone, anywhere. Today, over 15 million learners, teachers, and parents around the world use Khan Academy each month. But we believe this is just the tip of the iceberg!
In this role, you’ll be responsible for managing marketing efforts to boost usage of both the core Khan Academy product and Khan Academy Kids, our recently launched app for kids ages 2-5. You will craft and execute go-to-market strategies by partnering with channel marketers, product management, and design teams, as well as external partners. At the end of the day, you’ll have the satisfaction of knowing you impacted the learning journeys (and lives!) of millions of learners.
Develop and execute go-to-market strategy inclusive of:
Developing & iterating on customer-backed positioning/messaging delivered across the end-to-end experience (marketing and product)
Driving multi-channel awareness and acquisition campaigns, with a focus on app store optimization, social media, influencer marketing, email, and in-product cross-sell
Partnering closely with product teams to deliver new, delightful cross-product integration experiences to optimize conversion, active use, and ongoing use
Develop, monitor, and report out on acquisition goals (downloads, sign-ups, monthly active use); analyze performance and share learnings with broader team and executives
Strategic thinker and self-directed professional
Good understanding of marketing fundamentals to drive growth (branding, positioning, messaging, segmentation, digital channels, conversion funnels)
Experience executing multi-channel marketing campaigns across digital and offline channels (advertising, web, social, influencer marketing, email, in-product, etc.)
Experience marketing mobile apps (app store optimization, mobile advertising)
3+ years of consumer marketing experience, preferably in software/ app
High energy & positive mindset; willingness to roll up sleeves & get stuff done
Excellent program management skills
BA/BS or equivalent experience required
WE OFFER THE FOLLOWING BENEFITS
Highly competitive salaries
Ample paid time off as needed – we’re about getting things done, not face time
Delicious catered lunch daily plus tons of snacks and beverages
The opportunity to work on high-impact content that's already defining the future of education and improving students’ lives
Great location: walking distance to Caltrain and downtown Mountain View
A fun, high-caliber team that trusts you and gives you the freedom to be brilliant
Oh, and we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance including medical, dental, vision, and life
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.