About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

Overview:

Ketchum is looking for an expert of insights, analytics and research for the role of Director, Research & Insights Healthcare! 

Are you an insights leader? In this role, you are responsible for leading teams across all aspects of insights research and analytics for an industry or specialty. You excel at developing relationships with clients and core teams, motivating and guiding your team producing strategic insights that drive communication and PR strategy and action.

We are looking for someone to join our team who reflects our values. Someone who is curious, brave, inspiring and a force for good. At Ketchum, our people are team-players, bringing creative, ethical, innovative and outstanding partnerships to our clients and team members.

Our strength is our people. We are lifelong learners and teachers, committed to knowing better to do better. If this sounds like you, we would love to meet you!

 

Responsibilities: 

You are:

    • Curious
    • Flexible
    • Solutions-oriented
    • Entrepreneurial
    • A team player
    • A storyteller with data
    • Strategic counsellor
    • Client whisperer
    • Willing to roll up sleeves and work hand-in hand with senior leaders, providing counsel, recommendations and solutions to both account leads and clients

 

Responsibilities include:

Research and analytics

    • Overseeing and coordinating all phases of complex and varied communication research projects, including primary research projects (quantitative and qualitative), measurement and secondary research with oversight from senior staff
      • Primary research expertise should include experience developing qualitative and quantitative research instruments, including surveys, discussion guides and screeners
      • Secondary research expertise should include experience conducting and overseeing analysis of social and traditional media, audience analyses, and other components of communications research.
      • Measurement expertise should include experience conducting and overseeing measuring impact of PR/communications campaigns across PESO (paid, earned, shared and owned channels)
    • Developing strategic, actionable consumer and business insights – not “data dumps” – for account teams, new business teams and clients
    • Leveraging insights to identify opportunities grounded in data to support client strategy and planning
    • Maintaining a strong level of expertise in industry-leading PR measurement and analytic approaches
    • Continuing to learn about innovations in research and communications analytics
    • Developing trainings to up-level teams and grow talent
    • Staying up to date on emerging technology and offerings and driving similar curiosity in your team.
    • Experience managing and overseeing a team

Relationship management

    • Growing and maintaining strong relationships with client and account teams
    • Participating in the development of new and incremental business
    • Serving as a key point of contact for your clients and client teams, working closely with account teams on the ground and analytics counterparts in other markets providing exceptional service

Project management

    • Budgeting and vendor management
    • Developing of research and measurement proposals
    • Maintaining updated client and project briefs
    • Working with client leads to ensure accurate time entry and forecasting
    • Ensuring your team is utilized across projects and getting the opportunities to stretch and work in areas of interest
    • Navigating business documents and tools effectively

Writing and Editing

    • Strong writing and editing skills across styles, including reports, client and team communications and presentations
    • Comfortable using and training others on AP Style
    • Knowledgeable in strategic writing tactics
    • Willing to put in the time and energy to develop team members writing, editing and analytical skills

Business Development

    • Leading and driving new business pitches, delivering new and incremental business wins
    • Supporting assigned industry groups with education, growth opportunities and insights, as well as applications of Ketchum innovations
    • Supporting industry and portfolio leads on relationship and business development opportunities

Leadership

    • Managing and providing mentorship, sponsorship, coaching and guidance to team members
    • Welcoming, engaging and valuing ideas and perspectives of others and participate in Ketchum’s commitment towards creating a more diverse, equitable and inclusive culture where everyone feels they belong
    • Recruiting, hiring and retaining team members who bring diverse and excellent skills and perspectives to the group
    • Developing talent through timely, effective feedback and management, succession planning, coaching and other activities
    • Driving development conversations and plans for all supervisees
    • Ensuring team adherence to company expectations, including time entry
    • Lead Analytics, portfolio, team and office initiatives, reinforcing Ketchum culture in word and action
    • Growing and refining your thought leadership role within the industry, including participation in speaking events and conferences, and publications on traditional and social media
    • Drive engagement in the industry through participation in committees, awards and activities. Regularly submit nominations for awards for you and your team
    • Empowering junior team members to be curious, brave, inspiring and a force for good.

 

Qualifications:

  • Bachelor’s degree in related field, graduate work appreciated
  • Minimum of 5 to 9 years of combined related data, analytics and research experience, media measurement experience and primary research required in the following industries:
  • Healthcare/pharmaceutical, insurers, medical device companies and governmental organizations
  • Excellent client management skills with the ability to communicate professionally and proactively
  • A consultative mindset, confident in identifying solutions to research and analytics needs at scalable budgets
  • A team mentality and desire to collaborate with co-workers across multiple geographies and specialties
  • ‘Scrappy’ and solutions-oriented, able to scale research solutions to budgets
  • Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
  • Excellent project management skills
  • Interest in learning new and cutting-edge analytics tools and methodologies
  • Outstanding analytical, writing and problem-solving skills
  • Places a high-value on feedback, given and received

Substantial experience in the following:

  • PR, digital media measurement and social media monitoring tools, such as Talkwalker, Brandwatch, Cision, Quid, Audience insights
    • Audience Insight tools:  YouGov, GWI, etc.
    • Evaluation of earned media
  • Survey and/or qualitative research
  • Measuring corporate reputation and brand health

 

The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

What We Offer

  • Hybrid Workplace: Three days a week in the office
  • Robust benefits program, effective within 30 days of hire
  • Paid maternity/paternity leave
  • Family Forming Benefits
  • Employee Recognition Program
  • Generous paid time off includes vacation, wellness, and extended holiday schedule
  • Various development opportunities to enhance personal and professional life
  • Tuition reimbursement
  • Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
Cancel
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender? (select one) (Select one)




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) (Select one)




Are you a veteran or active member of the United States Armed Forces? (select one) (Select one)




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ketchum U.S. ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.