Keebo is a venture-backed startup that offers a turnkey cloud-based Data Learning platform for automating and accelerating enterprise analytics. With the data warehousing market expected to grow to $51B annually by 2028, Keebo is an industry innovator, as the only fully-automated Snowflake optimizer, adjusting dynamically to save many customers 25% and more.
Built on state-of-the-art in machine learning and artificial intelligence, and over 15 years of cutting-edge research at top universities, Keebo reduces tedious and months-long manual operations to a matter of minutes, freeing up data teams to work on improving their core business. Our team is spread across the globe, supporting customers worldwide.
About the Role: As a Product Marketing Manager, you will be responsible for the strategic planning, implementation, daily management, and evaluation of product marketing efforts.
This will involve:
- Product positioning: partnering with Product and Leadership, determine the value prop and how we’ll measure value (and pricing) for new products
- GTM launches: develop and handle the day-to-day management of launch plans
- Sales Enablement:
- Develop slide decks, battle cards, one-pagers, case studies, email copy, and other assets as needed
- Train the Sales team on any assets developed, and how to talk about new products or product features
- Content:
- Ensure the content on the website is up to date, creating new sections or product pages when needed
- Develop a steady cadence of blog posts
- Develop and maintain a social media calendar and presence, and participate in community conversations
- Launch and maintain a monthly newsletter for prospects, and partner with Customer Success on communications for customers
- Develop longer-form content every quarter for lead-generation efforts
- Create video walkthroughs of product functionality, for the website and use them in campaigns
- Assist in the development of landing page and ad copy
- Assist in the development of press releases
- Events:
- Help plan and execute monthly webinars, both solo and with customers or partners
- Assist in giving product demos at our booth at conferences
- Partner with Design on any booth materials needed (booth messaging, monitor reel, etc.)
- Create speaker proposals and assist in slide deck creation for opportunities we land
- Competitive Research: Maintain a detailed matrix of the competitive landscape, educating Leadership and the Sales team of any new findings and answering questions as they arise
- Cross-departmental Relations: Attend weekly demo, pipeline, and sales meetings to address any product marketing needs, questions, or concerns that may come up and identify where Marketing can help alleviate any challenges other teams are facing
- Analyst Relations: Assist in any analyst pitches as needed, and maintain communications with those we want to keep in the loop
Requirements:
- Solid B2B technical product marketing experience, preferably in SaaS.
- Solid knowledge of databases and data warehouses
- Previous experience with project managing the marketing side of B2B product launches
- Comfortable leading demos and webinars with both technical practitioners and less technical business leaders
- Previous startup experience and comfort working on tight timelines with limited resources
- Excellent communication skills (verbal and writing); English fluency
- Comfortable developing a wide variety of written assets (with support from Design), from blog posts and web copy to press releases, ad copy, emails, ebooks, and more.
- Solid slide deck development experience
- Basic video editing skills (for product walkthroughs)
- Self-starter
- Open to experimentation of ideas/testing new things, and open to feedback
Nice-to-haves:
- Advanced video editing skills
- Previous podcast development experience
- Public speaking experience at conferences
- Previous product management or engineering experience
What we Offer
Working with a world-class team of researchers and engineers in machine learning to turn Al algorithms into scalable and automated cloud products
For full-time positions:
- Competitive salary packages
- Equity
- Home office stipend
- Comprehensive medical, dental, and vision benefits
- 401k retirement program
- Annual company offsite (this year the team met up in Cancún, Mexico!)
- Paid time off
- Paid parental leave
Keebo is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, gender, national origin, age, disability, genetic information, or any other protected characteristic. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We strive to create a diverse and inclusive workplace where everyone feels valued and respected. We encourage individuals from all backgrounds to apply.
