As Marketing Investment Strategist for KAYAK you will be a pivotal part of driving KAYAK’s profitable marketing strategy by increasing value of their marketing investments. In this role you will be the primary sparring partner for regional marketing VPs in terms of challenging the existing thinking, providing recommendations for optimization and pushing the organization to deliver on targets.
The Marketing Investment Strategist will be globally responsible for driving portfolio view of substantial marketing investments across 7 brands, 4 regions, multiple countries, and products. You will be the one who can build a holistic view of all investments initiatives and expand on the robustness of evaluation metrics, covering all areas of marketing investments, from offline to performance and everything in between. You will evaluate output from different evaluating models like same session attribution, iRoas and econometric models which are used to measure the effects of our marketing activities.
Finally, you will take the leadership over building outstanding reporting that minimizes complexity, makes comparison quick and easy and communicate data driven insights to c-level executives.
The ideal candidate comes with a master’s degree or equivalent and proven experience evaluating marketing investments from a portfolio perspective. Experience evaluating business investments coupled with some knowledge of marketing would also be of interest.
You have the knowledge of how online companies work and operate and are familiar with how to evaluate brand and SEM metrics. In addition, you are able to extract key financial and business insights from large amounts of data and you are experienced in crafting presentations with the ability to communicate a clear and concise story from numbers.
As a person you possess strong structural skills, are good at managing many tasks at the same time as have the ability to see the bigger picture and perspective. Supplemented with a proven ability to multitask and meet timelines within a fast-paced environment, as well as possessing mental flexibility, including the ability to dive very deep into details of the data.
You are a self-starter who is eager to take the initiative and eager to collaborate to elevate the success of the team. In your professional work you hold a highly analytical approach for analysis and reporting and natural curiosity regarding marketing metrics and key business drivers. During your career you have got experience dealing with VP+ level leaders or similar. To manage this role, you must be proficient in English on a business level and hereto you got excellent written, verbal communication and interpersonal skills. Finally it is a plus if you have experience from management consulting.
momondo is a free and inspirational global travel search site comparing cheap flights, hotels and car hire deals. We think everybody should be able to travel the world, because travelling makes us more open-minded and tolerant.
We offer a global brand that is more than merely a functionality: it is a bold and colourful travel universe that inspires people to travel the world and to be curious about other people, places, cultures and ways of living. Headquartered in Copenhagen, momondo serves travellers in more than 30 international markets. momondo is managed by KAYAK, the world’s leading travel search engine.
We’re all passionate about our work, and we all take great pride in opening the world together with our fellow travellers. As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others’ strengths and insights. Together, we’re able to help people experience the world through dining and travel.
KAYAK is a part of Booking Holdings Inc., the world leader in online travel and related services.
Benefits & Perks
- 6 weeks paid vacation
- Day off on your birthday
- Pension plan contributions
- Health insurance
- Lunch catering five days per week
- An awesome office in the city centre of Copenhagen
- Multiple social events, e.g. wine and beer tasting, yoga, Thursday bars
- A phenomenal team of social and passionate professionals
- Flexible working hours
- Working from (almost) anywhere
Diversity and Inclusion at momondo / KAYAK
We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more innovative ideas, products, services, and better business outcomes for our partners. momondo/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.