Position Overview

We are seeking a highly motivated, self-starter to join the North America marketing team as a full time Content Marketing Manager. The role is a key partner to the Communications/PR, Creative, Digital/Media and Brand teams and will be responsible for developing and implementing content marketing programs across all marketing distribution channels to drive growth in North American key markets. The role is based in our Stamford, CT Headquarters and reports to the Director, Brand Marketing. 


  • Lead KAYAK content and social media strategy and corresponding distribution plans across channels, according to our market KPIs and strategy

    • Includes oversight of content calendar for KAYAK blog, social media channels and other creative outputs (both organic and paid) 

    • Responsible for crafting distribution plans for said content across email, paid social, partnerships, product (where applicable) etc. 

    • Ensure quality & timely content, with a hyper-local, hyper-relevant strategic approach to development

    • Work closely with creative team to produce high quality content and coordinate production tasks (including uploading to blog, editing, appropriate approvals etc.) to ensure deadlines are met 

    • Responsible for ensuring all content across all channels has received the appropriate approvals before going live 

  • Ownership and Strategic oversight of all K owned social media channels (FB, TW, IG, YT, Tik Tok, LinkedIn and Hotels focused channels) 

    • Increase engagement across channels, grow fans/followers, and execute social first campaigns to support both one-off large-scale campaigns and our always-on activity

    • Manage ongoing optimization of the social strategy, playbook, community management, digital content creation, social promotions/contests, partnerships, and UGC to improve efficiency

    • Lead in identifying required creative assets for social channels and deadlines for social executions, communicate these deadlines and needs with the creative team. 

    • Identify on-brand social media trends (memes, hashtags, news, etc) and rapidly ideate and execute a response plan for KAYAK (in partnership with creative team).

    • Curiosity for uncovering emerging social media & digital platforms and/or first-mover opportunities with existing platforms.

    • Willingness to manage day-to-day social media channels, as needed, including social listening and responding

  • Lead copywriting for consumer marketing channel including blog, email and social media

    • Maintain a consistent consumer voice across channels with an eye towards efficiency of content

  • Experience concepting, delivering and executing integrated programs for leading consumer brands including: social media (paid and organic), content marketing, media, PR, customer marketing, product & digital activations

  • Support measuring organic content success through tangible (likes, shares, views, bounce rate) and intangible (brand affinity, LTV) metrics 

    • Think through optimizations of organic content and work with media team to amplify high-performing content.

  • Support influencer and brand partnerships with creative ideas and content strategy

  • Support paid media teams with creative ideas and relevant content opportunities

  • Align with product UX/UI teams on ways to incorporate content initiatives across product and marketing channels

  • Act as the official liaison between EU, APAC and LATAM content marketing and SEO teams 

    • Evaluate if and when content can be duplicated across markets and connect on best practices/learnings 

    • Coordinate with SEO leads on ways to support efforts 

Education, Experience and Skills:

  • 4+ years of work experience in digital marketing for the consumer / internet / travel space; preferably ~3+ years experience in account management and/or strategic planning at a leading creative/social/digital agency 

  • Experience with brands that balance immediate response/traffic objectives with strong brand differentiation preferred. Some desirable category and brand experience: telco; ecommerce; online travel; consumer tech; social media.

  • Proven track records of guiding social media activities from strategy to execution

  • An integrated marketing mindset, with a clear understanding of the interplay between offline and online, and paid, earned and owned channels

  • Passion for storytelling through multiple media channels, with demonstrated experience in brand and creative strategy, and excellent writing skills with an eye for detail and a quick wit

  • Strong project management skills, attention to detail, extreme organization and communication skills

  • Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives

  • Natural collaboration and bridge-building skills; experience working with individuals of varying disciplines: creative, production, finance, legal etc.

  • Ability to work at both strategic and tactical levels – a hands on team player

  • Experience at leading marketing/advertising agency preferred

About KAYAK 

KAYAK, part of Booking Holdings (NASDAQ:  BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We’re also transforming the in-travel experience with our app and new accommodation software. For more information, visit www.KAYAK.com.

D&I Statement 

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at KAYAK are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.