Description

We are looking for a marketing professional with 5+ years of experience to help grow and optimize our marketing and pr program.  This role will serve as a crucial component for our south cone market strategies: Colombia, Argentina, Chile and Peru. This role will sit in Miami and report into the LATAM Marketing and PR Director. If you're driven by data, passionate about the customer experience over the entire lifecycle, and have an in depth knowledge of these markets, this could be your next role.

Responsibilities/Experience:

  • In depth knowledge of marketing to consumers within the South Cone markets.

  • Drive traffic growth from multiple sources, including paid media, earned media, social networks, and offline initiatives.

  • Drive strategic planning for ongoing campaigns and longer term initiatives to support market goals.

  • Drive effective implementation of campaigns by identifying resources, delegating work appropriately, project-managing, testing and scaling.

  • Partner cross-functionally with Local and Global Marketing, PR, Creative, Data Science and other teams to create new content to drive customers to an engaging consumer-facing experience.

  • Monitor financial decisions, provide budget and forecasting recommendations, and determine how to use resources to execute team goals and deadlines against budget.

  • Manage KAYAK’s social media channels & strategy.

  • Secure feature coverage for KAYAK in key medias.

  • Build out and execute Online/Offline Media Plans.

  • Accurately measure and optimize campaigns focusing on conversions and ROI

  • Keep up with the latest Display Marketing trends and platform features.

  • Maintain clear communication with team members and share optimization insights.

  • Knowledge of incrementally KPIs a strong plus. 

Education, Experience and Skills:  

  • 5+ years of consumer tech marketing and media relations experience with proven results

  • Native Spanish Speaker and fluent in both written and spoken English

  • Creative, proactive, tapped into cultural events, tech trends

  • In-depth understanding of existing and emerging social platforms. Experience developing social media paid content

  • Tried experience using data and metrics to measure performance and resolve improvements

  • Strong writing, editing and messaging skills

  • Ability to multi-task and work independently

  • Expert analytical skills and ability to use data to build marketing plans

  • Excellent communication, presentation, and interpersonal skills

  • A tenacious self-starter who can serve as a strong advocate for our customers and our business

What KAYAK can offer you:

  • 4 weeks paid vacation

  • Day off on your birthday

  • Generous retirement plans

  • Awesome health, dental and vision insurance plans

  • Flexible Spending Accounts

  • No stupid meetings

  • Drinks, coffee, snacks, games etc.

  • Flexible hours

  • Free massages from professional masseuse

  • Regular team events/excursions

 About KAYAK

Our mission at KAYAK is to provide the world’s favorite travel planning tools. With every query, KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages.

And because our team is always on the lookout looking for ways to make travel planning and trip management even easier, we offer a variety of tools and features such as KAYAK Trips, Explore and Price Forecast and are constantly evolving our app, Facebook Messenger and Slack bots, Alexa skill and related A.I. innovations.

In addition to KAYAK, we manage a portfolio of metasearch brands including: momondo, Cheapflights, SWOODOO, checkfelix and Mundi that together process more than two billion consumer queries a year.   

KAYAK is an independently managed subsidiary of Booking Holdings.

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