Who we are:
Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
The role:
Key function of this role is to implement the commercial activation plans delivered by the Regional Delivery Team to optimize success within the E-Commerce Sales Channels of the local markets Germany, Switzerland and Austria B2B & B2C.
This role will support the local implementation of the commercial sections within the regional initiative toolboxes, alongside delivering specific local market and customer activity to drive top line and bottom-line growth.
Collaborating with senior management and cross-functional teams to develop and execute comprehensive e-commerce strategies aligned with overall business goals by creating individual customer Joint Business Plans across top-tier E-Commerce partners & the local B2B Webshop.
This is a permanent, full-time position based in Darmstadt (hybrid working model).
What you will do:
- Support and execute the commercial sections of the local initiative calendar for the E-Commerce Sales Channels B2B&C.
- Support the local excellence in execution process by ensuring the listing (content, PDP´s, product descriptions) across all B2C clients in DE, AT and CH & creating adequate converting content.
- Support the implementation of our e-commerce activation strategy in collaboration with the various internal/external stakeholders (Brand Managers, eKey Account Managers, external agencies) for all B2B tail-end customers. Drive enhancement of E-Comm fundamentals for Kao Salon Brands across all customer platforms to grow brand visibility, engagement and conversion – tailors activity plan by client
- Support and execute the local management of KAO´s Salon Partner Shop by driving initiatives that ramp up traffic and visibility across DACH.
- Support all operational tasks such as listing, content creation and creation of SPO´s.
- Partner with the local sales team to identify and qualify potential white spots & growth opportunities in the E-Commerce Sales Channel by using adequate and efficient formats & KPI´s (roas, sell out uplift, conversion, new to brand).
- Analysis of sales potential based on generated campaign insights (onsite/paid social, shopping cart analytics) and ensures a sustainable reporting structure to measure key success drivers. Produce recommendations to improve performance based on the conclusions drawn.
- Support in collaboration with Regional Delivery CS&P team to give local commercial input, providing insights on market trends and sales force requirements. Point of contact within the local market to provide feedback and forecasts on forthcoming initiatives for the E-Commerce Sales Channels as per the Regional Delivery team’s guidance.
- Collaborate and support the local sales team to develop, present and execute E-Comm Joint Business Plans with identified customers.
What you will need:
- Bachelor’s Degree required.
- 1-2 years experience in E-Commerce across Luxury, Mass or Professional Beauty Environment
- Proven results in successfully growing brands across B2B and B2C E-Commerce
- Luxury, Professional Health and Beauty Experience an advantage
- Strong digital mindset
- Strong customer and consumer journey understanding
- Strong in collaboration
- Ability to work in a team
- Very good communication and presentation skills
- High service orientation, organizational talent
- Solution and business-oriented thinking
- A high degree of initiative
- Ability to work independently and drive projects forward
- Confident use of MS Office programs, good IT and software skills
- Good command of English and German (B2)
- Influence - Envision and influence the local organization on E-Commerce and execute deployed plans with excellence with robust tracking.
- Collaboration & Leveraging Multi-Functional Resources – working across functions within the local market Delivery teams to coordinate efforts and tools to deliver against identified priorities
- Customer strategic alignment/execution – ability to make choices on key projects which will have the highest potential for business return, especially as it relates to NPD choices.
- Communication – ability to communicate both verbally and in writing, clear priorities and progress tied to business results in common format across geographies
- Strategic Thinking – ability to analyze, understand core areas of opportunity and develop holistic plans to execute change and bring about improved performance/results
- Systems - comprehensive knowledge of business intelligence software and Excel are required.
- Mastery – expertise in the operation and management of E-Commerce pure-play customers in the B2B and B2C environment
How we work: Having been selected among the World´s Most Ethical Companies for 16 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/
