About Us

Founded in Irvine, California, in 2010, Kajabi is a leading all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content. With Kajabi’s robust product features, users have a single ecosystem in which they can publish, market, and sell online courses, membership sites, communities, and other digital products. Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and the company has helped these entrepreneurs generate over $2.5 billion in sales from over 50 million customers to date. Learn more at www.kajabi.com.

Product Marketing Manager, Growth 

Kajabi is looking for a Product Marketing Manager to lead Growth Product Marketing. This role will focus on go-to-market and marketing strategy around the company’s growth levers, including packaging and pricing, promotions, mobile strategy, and Kajabi.com.

This individual will partner closely with the Growth Marketing, Product and Customer Experience teams to help inform the strategic direction and positioning of Kajabi’s growth levers and key strategic initiatives, drive campaigns when rolling out new products, and optimize current products and features to support user growth, engagement, and retention.

If you’re a Product Marketer who is passionate about empowering creators and entrepreneurs to find success online, and have demonstrated expertise in leveraging user, product, and market analysis and insights to help bring new products, pricing, and narratives to market effectively, we’d love to hear from you!

The role will report to our VP of Product Marketing, and will be responsible for having a deep understanding of the customer experience and pain points, and will shape product and go-to-market strategy for existing and emerging growth products and levers.

The Impact you will make

  • Develop and drive cross-functional strategies across Kajabi’s subscription packages in conjunction with Product, CX, and Engineering teams in effort to drive trial signups, trial conversion, and customer retention
  • Drive strategic and thoughtful campaigns across Kajabi’s promotional efforts, ensuring customer journeys and pathways are well understood across pre- and post signup experiences.
  • Define Kajabi’s international go-to-market strategy, focusing on non-US/NorAM creators and online entrepreneurs
  • Work cross-functionally with Product, Design, Brand, Support, etc. to fuel go-to-market launches and ongoing product adoption and across Kajabi’s mobile offerings
  • Rapidly experiment and iterate in partnership with Growth Marketing to reposition Kajabi’s site 
  • Identify new types of products based on user research, customer behavior, and market trends

Attributes for Success

  • Self-Starter - ability to execute and implement change
  • Passion – for Kajabi’s mission
  • Critical Thinking – strategic and highly analytical
  • Leadership – easily move others to action by planning, motivating, organizing and controlling work being done
  • Goal Oriented – naturally motivated to reach goals
  • Interpersonal/Communication Skills – an innate ability to channel different points of view; Able to establish and maintain excellent relationships and credibility quickly; Create team atmosphere with internal staff while achieving key objectives; Excellent consulting skills as well as technical writing and public speaking
  • Professional – provide a good balance of risk taking and judgment; Is aggressive and confident; Able to operate independently of a large staff

Bonus if you have

  • 5-7 years of Product and/or Growth Marketing experience, focused specifically on go-to-market and ongoing adoption of subscription pricing/packaging and promotions
  • Experience working on cross-device SaaS products with a healthy share of mobile and desktop usage is a plus
  • SaaS marketing experience across a global customer base a plus
  • Prior experience having strategized web experiences in effort to drive trial signups and conversion 
  • Analytical thinking with experience driving data-driven marketing strategies
  • Experience leveraging consumer insights and competitive intelligence to inform and optimize the product and marketing experience, and define and leverage customer personas
  • Brought to market multiple successful software products 
  • Worked in an empowered product team that continuously discovers new product opportunities
  • Strong experience and skilled use of Microsoft Excel/Google Sheets; SQL a strong plus

Kajabi Team Benefits Package

  • Company paid premiums for medical, dental and vision insurance for self and family
  • Company sponsored HSA account
  • Company 401K, 100% match up-to 6% of employee contributions 
  • Flexible vacation policy
  • Telecommuting 
  • Fitness incentives package
  • Company funded mental health resources
  • Wellness perks
  • Casual Dress

Educational Allowances

Educational opportunities will be offered for the Product Marketing Manager at the discretion of the CEO/President, and could include participating in a mentorship program, training to further specific career goals, books or digital content to supplement education, and attendance at conferences areas of interest and impact for Kajabi’s overall goals and your desired career goals.

One-On-One Process

The Product Marketing Manager will meet weekly with the VP of Product Marketing to catch up and discuss their role. The goal of these meetings is to identify areas where the company and individuals can improve, what areas they’re needing more guidance on, and where the Kajabi leadership team can lend time or resources to help meet goals. It’s also a time to discuss specific expectations and discuss any areas of concern you may have about your job or your team.

How To Apply

Sound like a good fit for you? Click apply, below!

Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

Cover Letter - Please provide a cover letter that aligns directly to this role. Introduce yourself as a part of our team and tell us why you’re interested in Kajabi! Show us how you could make an impact in Kajabi’s future as well as how Kajabi can influence yours. Feel free to get creative! We are committed to providing our undivided attention to you!

 

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Kajabi are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.