JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based vapor product. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries.
The Sr. Director of Brand Protection will support the Vice President of Global Brand Protection in implementation of the Brand Protection strategic plan. The person in this role will have a very hands-on approach to expansion of Brand Protection globally and will be heavily focused on the day to day operations of the Brand Protection team. The Sr. Director will work cross-functionally with internal JUUL teams daily.
Report directly to the VP of Global Brand Protection managing JUUL’s global brand protection program
Management of team of 20+ individuals focused on brand protection worldwide.
Work closely with managers from each of the 6 brand protection teams to identify gaps, opportunities and facilitate cross-functional communication
Oversee high-volume cease and desist letter program, working with IP Litigation team to manage litigation around the world.
Engage with internal and external stakeholders to identify opportunities and execute program to proactively programs to stop counterfeiting, diversion and youth access
Assist in developing streamlined approaches in aggregating information and developing reporting on a country, regional, and executive management level
Stay up to date on industry trends in global brand protection and enforcement
Facilitate reporting on global brand protection and enforcement activities to business partners
Experience & Expertise:
10+ years experience leading a global brand protection program having direct experience with customs enforcement, online enforcement, complex investigations, successfully initiating/managing civil and administrative actions related to counterfeiting and product diversion
Flexibility and ability to multi-task and manage shifting priorities. Must adjust quickly to changes in business or strategy in a dynamic environment
Analytical and data driven leader
Proven experience managing a global team of people and vendors
Significant relationships with enforcement authorities globally
Results oriented with a proven ability to achieve goals through partnering with team members and influence partners